Principal – Marketing, Insights, and Analytics

Purdue UniversityMarketing 6-8 Years

Job Description

The Principal, Marketing, Insights, and Analytics, leads and drives an integrated audience knowledge, insights, and analytics plan, as part of the overall Purdue University marketing plan, to proactively provide a comprehensive view of the market, target audiences, strategic initiatives and the Purdue University brand. This individual acts as the customer/audience champion for the University, developing and synthesizing market research and analytics into insights and frameworks that inform brand strategy and drive key business decisions across the University in partnership with central, College, and departmental marketing efforts. This individual can be a manager, initiator and/or gatherer of research and analytics, both inside and outside Purdue University, to synthesize and inform audience and market insights.

Posted On

July 1, 2021