VP of Marketing

RealyncMarketing 9+ Years

Company Information

www.realync.com
985 Keystone Way , Carmel, Indiana 46032
Founded in 2014

Job Description

Realync is seeking a VP of Marketing to join our fast growing company. This is a leadership role focused on defining and implementing a comprehensive marketing strategy to win core business and break ground into new adjacent markets. With over 400% growth in 2020, Realync is a fast growing B2B SaaS company with a defined market, proven opportunity, and a track record of success. We’re looking for a hungry, self-starter with B2B SaaS marketing leadership experience that is up for a new challenge and looking to have a lot of fun along the way!

Responsibilities

- Work closely with Realync’s CEO and leadership team to prepare regular reports and presentations, and define, implement, and manage Realync’s marketing strategy
- Build marketing programs that enhance recognition of Realync’s brand, product, and partnerships
- Craft messaging and positioning in the market; conduct competitive and market analysis to determine and highlight Realync’s key differentiators
- Build, further develop, and leverage relationships with industry media to evangelize the Realync brand, mission, and movement in the market
- Work with internal stakeholders to plan, create, and launch campaigns around Realync announcements and initiatives that resonate with both prospective and client audiences
- Establish company marketing goals and KPIs, and create strategy for meeting deliverables and metrics; work with marketing directors to establish team and individual goals / metrics
- Attend industry events to represent and evangelize the Realync brand
- Work closely with Sales to enhance and align efforts, and hit / exceed sales goals
- Direct and support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports

Qualifications

- Bachelor’s or Master degree in marketing or related discipline
- 10+ years of B2B SaaS marketing experience, 5+ years of marketing leadership experience
- Proven leadership experience carrying out marketing efforts, including planning, prioritizing, and implementing strategy
- Strong project management skills with the ability to manage multiple projects, stakeholders, tasks and related communications simultaneously and within budget
- Strong knowledge of all marketing disciplines from brand to product to demand gen to content to field to partnerships and more; ability to lead effectively across all marketing channels
- Experience with HubSpot, Salesforce, and other digital marketing tools and techniques

The Ideal Candidate Is

- Entrepreneurial and works well in a rapidly changing environment
- Client-focused and can identify and meet client needs
- Experienced working cross-functionally to ensure programs are aligned with company objectives
- Metric driven and have the ability to draw insight from complex marketing data

Posted On

June 17, 2021