Email and Digital Advertising Manager

United Way of Central IndianaMarketing 3-5 Years

Job Description

Email and Digital Advertising Manager
Marketing Department

Safeguarding our team members is an important part of how we ensure our continued work in the communities we serve. As a condition of employment, UWCI requires all new hires to be fully vaccinated against COVID-19, barring an approved exemption. All UWCI team members will need to be fully vaccinated against COVID-19 by October 19, 2021, barring an approved exception.

We partner to design, support and grow systems that accelerate financial stability and upward mobility for individuals and families living in or near poverty and striving for a brighter future. Our vision is that Central Indiana will be a community where children, individuals and families thrive; neighbors care for each other; and we are proud of all our residents' quality of life.

We pursue this vision in all we do as we ask our community to give, advocate and volunteer. We believe that vision can only be achieved if pursued with shared values, and therefore place great emphasis on building a team that will pursue this vision together with ICARE. This is an exciting time to be part of United Way of Central Indiana's team as we embark on a new strategic framework that fosters innovation, builds community partnerships, and integrates across traditional functional areas.


Position Summary

United Way of Central Indiana recognizes that the key to success is a strong and cohesive team that works through shared values to achieve our mission. The Email and Digital Advertising Manager is the member of our Marketing team responsible for accelerating the organization's digital transformation by leveraging analytic solutions to deliver marketing automation and intelligence across the organization. This role is responsible for managing the email, CRM and advertising technologies and processes to guide strategies in acquisition, engagement and retention of audiences critical to the fundraising and communications success of United Way of Central Indiana.

Position Duties & Responsibilities

The following statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.

* Facilitate cross-functional and cross-organization collaboration by working with internal and external stakeholders to collect and interpret donor, volunteer and prospect data from a variety of sources.
* Analyze donor data sets to identify trends, root causes and brand improvement opportunities.
* Utilize Salesforce CRM and related suite of tools to capture, report and store information on diverse audience sets.
* Manages all email communications (donor updates, surveys, stories of impact, funding announcements, etc.) and maintenance of the organization's Salesforce Marketing Cloud instance.
* Personalize and automate email campaigns and journeys to create efficiencies and provide relevant and engaging content to recipients based on their unique relationship with the organization.
* Create dynamic blog copy to mirror email campaigns and ensure consistency of brand across multiple digital platforms
* Interpret online consumer and donor behaviors to inform future email journeys, digital advertising, website design, and search engine optimization.
* Work directly with digital communications & content specialist and marketing operations manager to activate a content strategy that drives audiences to action.
* Perform regular funnel analysis of marketing performance by product, tactic, campaign, channel and/or geography – measuring key metrics (unsubscribes, ROI, conversion rates, etc.).
* Places all online (non-social) advertising and monitors campaigns throughout project lifecycle to track key performance indicators
* Performs special assignments and other work, on an as-needed basis.


To perform this job successfully, an individual must be able to perform each essential job function satisfactorily. The requirements listed are representative of the basic knowledge, skills, and/or abilities required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. The individual in this role must display the highest level of integrity and confidentiality. United Way also values innovative thinking, and a successful candidate will be a self-starter who can work within the team to achieve goals and objectives. The individual should have effective communication skills, attention to detail and organization, flexibility, adaptability and the ability to multi-task and be open-minded in a fast-paced environment. The individual will also maintain knowledge of trends in his/her area of responsibility and reviews literature to understand key issues.

Education and/or Experience

High school diploma or general education degree with relevant training and experience is required. Bachelor's degree in marketing, communications, business, statistics or related field is preferred. Proficiency in Salesforce Marketing Cloud or similar email marketing platform is required. Salesforce Email Specialist Certification and Google Ads and Google Analytics Certifications are preferred. Additional CRM experience preferred. Knowledge of the nonprofit sector is a plus. At least 2 years of relevant work experience preferred. Experience in writing and editing content for email and the web is required and a demonstrated ability to generate reports and work comfortably with complex data sets are required. Proven experience working cross-functionally in a complex organization preferred.

*Work experience may substitute for education requirements on a case-by-case basis.

Core Competencies

United Way of Central Indiana's team is evaluated on the following core competencies:

* Inclusion
* Courage
* Accountability
* Respect
* Excellence
* Job Knowledge
* Thriving in Change

Position Leader: Marketing & Digital Communications Vice President
Position Leads: N/A
FLSA Status: Exempt, Full-Time
Salary Range: Market
Benefits: Complete Benefits Package Available

Equal Opportunity Employer
Please apply at

This position description does not constitute a contract of employment or a guarantee of any terms or conditions of employment. UWCI employees are employed on an at-will basis. In addition, nothing in this position description restricts UWCI's right to assign or reassign duties and responsibilities to this position at any time.

Posted On

November 8, 2021