Demand Generation & Marketing Operations Manager

VibenomicsMarketing 3-5 Years

Job Description

THE DEMAND GENERATION AND MARKETING OPERATIONS MANAGER WILL:

- Liaise with the marketing team to scope demand program requirements, budget allocations, resourcing needs, and delivery timeframes
- Architect, implement, and optimize multi-touch, multi-dimensional demand generation programs aligned to pipeline, revenue, and operational efficiency goals
- Project manage marketing demand program execution and technology enablement, quarterbacking with marketing management, creative services, sales/ad operations, IT, Business Insights, and external vendors to manage marketing demand programs on time and within budget across paid, earned, and owned media channels
- Forecast resourcing needs and navigate conflicting priorities with a pragmatic approach to resource allocations, attaining stakeholder input and agreement on prioritization queue as needed
- Templatize and evangelize highly repeatable demand-related request handling and task management processes that aid in managing expectations and achieving results
- Ensure adherence with any applicable regulatory requirements such as CANN-SPAM, CCPA, GDPR, or any industry-specific compliance needs
- Establish and adhere to agreed upon SLA’s in collaboration with core business stakeholders
- Maintain marketing calendar that gives organizational visibility into marketing programs and results to ensure transparency and alignment with sales objectives
- Collaborate with industry and product marketing and sales to define and optimize audience segmentation needs based on audience profile characteristics and behaviors for inclusion, as well as suppression criteria, for industry, product, partner, and named account use cases
- Implement best practices in database management through the building, maintenance, and optimization of marketing audience segments accounting for appropriate data governance and standards, acceptable data cleanliness, record completeness and enrichment, and a data dictionary architecture configured to evolve with business priorities
- Evaluate, recommend, deploy, integrate, enhance, and maintain core marketing technology stack that minimizes total cost of ownership and produces measurable business outcomes
- Serve as marketing team’s subject matter expert and system administrator for all core technologies that support the marketing organization including Marketing Automation (MAP), Customer Relationship Management (CRM), Web Content Management (CMS), analytics and business intelligence
- Manage micro and macro-level performance attribution reporting on all marketing campaigns and tactics, translating quantitative metrics into actionable recommendations, including creative optimizations, effective calls to action, and channel mix adjustments
- Filter marketing results by Demand Waterfall stage and align to defined KPIs
- Facilitate regular business reviews with key business stakeholders to verify or adjust priorities based on business need
- Drive continuous improvement through the identification, documentation, and implementation of demand generation best practices
- Manage external technology and support solutions providers/agencies as needed

Full posting available at www.vibenomics.com/careers. To apply, please send resume to jobs@vibenomics.com. Please use “Demand Generation and Marketing Operations Manager (Your Name)” as the subject line.

Posted On

January 23, 2020