Viral Launch is looking for a Marketing Manager – Demand Generation who will be responsible for creating and executing on strategies to drive marketing programs to drive awareness, interest, and purchase for Viral Launch products and services.
*Develop and execute on strategies and tactics to drive customer and revenue growth through the development of lead generation programs, including SEO, SEM, PPC, targeted email, other digital, buy online, traditional, content, etc.
*Develop, test, launch, and measure programs with an effective cadence of customer touches.
*Works with in-house designers to optimize UX across digital channels and viral-launch.com to maximize lead acquisition and demand gen campaigns.
*Develop campaign performance reporting and analyze performance to optimize channels, content, and campaigns.
*Partner with the Inside Sales organization to ensure timely follow-up with leads generated by these campaigns to maximize results.
*Work with the marketing team and cross-functional partners to ensure efforts are accurately reflected and implemented for best results and correct when not.
*Track full funnel marketing metrics and provide recommendations for program and campaign investments based on conversation rates.
*Measure, analyze and report campaign performance and deliver weekly performance results to leadership.
*Manage list segmentation and scoring to deliver more targeted and relevant messaging to improve engagement and ultimately conversion of prospects.
*Manage and expand the capabilities of our Marketing Automation platform.
May 30, 2019