Director, Growth and Digital Marketing

ZyloMarketing 9+ Years

Job Description

Director, Digital and Demand Generation

SaaS changed the way software is purchased. Zylo is changing the way software is managed. Zylo is defining a new category of software management, and we think that’s a pretty awesome opportunity. We want you to share in our vision of unlocking the power of SaaS by helping organizations discover, manage, measure and secure their SaaS applications.

Zylo is looking for an exceptional Director, Digital and Demand Generation to develop and lead our overall digital and demand marketing strategies– including, but not limited to, demand gen, digital, ABM, email marketing, and digital properties. Reporting directly to the CMO, the Director, Digital and Demand Generation will play a large part in leading acquisition, engagement, and retention efforts and will have a direct impact on Zylo’s growth and revenue goals.

The right candidate is a strong player/coach who enjoys working in a fast-paced, collaborative, and innovative hi-growth environment.

What you will do:

Develop and lead our overall digital and demand marketing strategies–– focused on activating and iterating on campaigns to generate qualified leads and strengthen the sales pipeline.
Partner with Director, Outbound Marketing to oversee our lead scoring, nurturing and ABM programs––optimizing them to expedite opportunity creation, pipeline acceleration, closed-won revenue.
Have a deep understanding of our ideal customer profile and buyer personas and ensure that all demand, digital, and ABM programs are well aligned to our target buyers
Oversee all demand generation efforts and continually explore new sources and channels of demand
Drive continuous performance improvement through the identification, documentation, and implementation of demand creation best practices
Implement testing methodologies to enhance the demand creation process, including response and conversion rates and multivariate testing
Expand our digital marketing and growth strategies to maximize qualified traffic and leads from SEO, paid social, display, ABM, search, content syndication.
Website (testing, analytics, buyer journey, chat)
Partnering with the content team to develop overall strategies and operationalize best-in-class content marketing that solves user needs.
What you will need:

8+ years of progressive marketing leadership experience with a concentration in demand generation, digital and growth
Track record of hitting aggressive pipeline targets and generating revenue
Hands-on expertise with several tools within the marketing tech stack listed below
Data driven
Ability to work cross functionally across many areas of the business to achieve our strategy
Strong project management and vendor management skills
Strong SEO, ABM and social experience
Deep hands-on experience building, optimizing, and measuring both independent and multi-channel media mix campaigns within and across Google Ads, LinkedIn, Facebook, Twitter
Experience with:

Website/CMS: WordPress
Tools: Google Analytics, Google Search Console (Webmaster Tools), Tag Manager, SEM Rush (or similar tool)
Ads Platforms: Google Search, Display, Programmatic; Bing; Facebook; Twitter; Linkedin
ABM: 6sense (or similar tool)
CRM: Salesforce
Chat: Insent, Drift (or similar tool)
Marketing Automation: Pardot
Google Suite
Zylo is an equal opportunity employer, and we value diversity at our company. We don’t discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Posted On

January 4, 2022