As the world leader in SaaS Management and Optimization, Zylo enables companies to organize, optimize, and orchestrate SaaS. Organizations large and small trust Zylo's enterprise-proven technology and unparalleled SaaS Management expertise to optimize more than 30 million SaaS licenses and $21 billion in SaaS spend. Zylo's patent-pending, AI-powered Discovery Engine provides continual, frictionless monitoring of SaaS spend, licenses, and usage to create the industry's most trusted SaaS system of record. Fueled by more data than any other provider, Zylo delivers insights that allow you to take action quickly to optimize growing SaaS portfolios.
Reporting to the Sr Director of Content and Communications, Zylo is seeking a Public Relations Manager with a proven track record of helping high-growth SaaS companies build brand awareness. This role is critical in helping shape Zylo’s corporate narrative as we pioneer the SaaS Management and Optimization category and usher in a new era of software management marked by the rapid adoption of SaaS, the acceleration of digital transformation and the rise of a more digital workplace.
You will be responsible for shaping and executing our PR strategy - helping increase awareness of the need for SaaS Management and ensuring Zylo is at the forefront of that conversation. You will be building relationships with key reporters, influencers and bloggers to land coverage that drives awareness and understanding of SaaS Management, Zylo’s platform and our vision for the future of SaaS management.
As part of our Content and Communications team, you will partner with other members of the team to support the launch of new products and services and tell the stories of our customers to media and other influencers. You will work closely with Zylo’s executive team and leaders across the organization to develop a comprehensive thought leadership plan and proactively identify new opportunities as they arise.
Create and drive media campaigns to generate awareness of the need for SaaS Management, positioning Zylo and our thought leaders as the go-to experts in the space. Build relationships with relevant top-tier, trade and local press to keep Zylo top of mind and regularly in the news.
Work closely with the Senior Director of Content and Communications to drive thought leadership program. Identifying areas for data-driven campaigns and stories and working with subject matter experts throughout the organization to identify interesting storylines that tie back to key messages and business goals.
Proactively find opportunities to insert Zylo’s point of view and expertise into relevant news and stories.
Produce PR and communications materials such as press releases, blog posts, bylines and written commentary, ensuring all content and communications adhere to Zylo’s brand guidelines, reflect current messaging and are consistent with brand voice and tone. Actively find ways to make the most of each announcement and help the organization amplify as appropriate for maximum impact.
Conduct media training and create prep materials for key executives as needed.
Support SEO by creating backlinks from press coverage.
Own and Identify high-value corporate and industry awards and speaking opportunities, working with a team to complete and manage submissions.
Use data and analytics to measure the impact of PR results, monitor share of voice compared to competitors and use these findings to optimize future programs.
What You will Need:
4+ years of Public Relations/Communications experience. A minimum of 3 years working at a fast-growing B2B tech startup or innovative agency.
Experience building relationships with influential media and executing media campaigns.
Proven track record for crafting compelling messages and storylines for technical concepts and enterprise software.
Expert verbal and written communication skills with ability to adjust voice and style depending on the audience.
Comfortable with collaborating with C-level executives to drive deadlines and outcomes
Ability to focus, collaborate and thrive in a fast-paced, deadline-driven team environment with shifting priorities
Please submit a writing sample (something you’re proud of whether a bylined article, piece of commentary or something else entirely) along with your application for full consideration.
Nice to have:
Strong understanding of SaaS technology and IT space.
At Zylo, we’re committed to furthering diversity, equity and inclusion and living up to our value of Growing Stronger Together. We’ve worked with our hiring team to craft job descriptions that accurately reflect the nature of the role and minimum qualifications to be successful. If your experience meets the minimum requirements, we strongly encourage you to apply. And if you’re not quite there yet, please consider submitting your resume to our talent community - we’d love the opportunity to get to know you.Posted On
June 6, 2022