This job can be based in Indianapolis or remote.
Zylo is the leading SaaS management provider for the enterprise. With cloud investment soaring and decentralized SaaS spend proliferating, enterprises struggle to effectively manage their subscription software. Zylo discovers all SaaS purchased by the business: Overall spend, utilization, renewals, and more are visible in one SaaS system of record. By overcoming the challenges of modern IT leaders and adapting to the needs of its users, with Zylo, IT can manage, measure, and govern their SaaS investment from a central location and empower business leaders to manage their cornerstone apps.
Leading Demand Generation at Zylo requires you to be results-oriented with a blend of marketing operations, creative integrated marketing, a love for technology, data and analytics.
The Zylo Demand Generation leader has a proven track record of success and is collaborative and driven to win in the market. You are a talented strategic thinker who develops and executes demand generation programs that drives leads, pipeline and revenue with increasing effectiveness. You enjoy rolling up your sleeves to build and scale demand gen programs that drive high growth. Your resume highlights not just your skills and activities, but your impact: how your programs grew pipeline and revenue.
Strong collaboration with sales and deep expertise in a broad range of marketing channels and tactics are must-haves. If you’ve built high yield, engaging and integrated demand generation programs that your sales team raves about, this may be the role for you. This position reports directly to the CMO.
What you will do:
Align with sales and executive leadership to define the buyer’s journey, lead definitions, lead/pipeline/revenue targets, and data/reports
Align with sales to drive pipeline and revenue through integrated programs across channels (including paid digital, email, SEO, social, events, BDRs, etc.) that target prioritized Ideal Customer Profiles (ICPs)
With the CMO, sales, and executive leadership, develop a marketing strategy that delivers more targeted and relevant messaging to improve engagement with and conversion of prospects
Define the overall multi-channel demand generation plan including strategy, marketing mix, and investments to expand our marketing reach, inbound leads, pipeline and revenue
Publish a marketing plan and campaign calendar that is visible to marketing, sales, and executive leadership
Ensure proper messaging, timing and execution of marketing programs across email, web personalization, advertising, content syndication
Work with content management to ensure the development of content to support campaigns across all channels and stages of the buyer journey
Create emails, digital ads, landing pages and other demand generation assets to continually improve campaign performance, using industry best practices, intelligent experimentation and data, Test and measure everything – subject lines, messaging, offers, ads, CTAs, landing pages, forms
Working with the CMO and marketing team, develop an events strategy as part of the marketing mix
Use marketing automation tools and related technology integrations to increase demand and improve campaign performance
Constantly research and find creative lead generation channels, properties, communities and technology to drive more qualified leads and segment them to optimize results
Using data and insights, align with sales and the marketing team to develop a tiered and phased approach to account based marketing
Use the latest in account based marketing technology to build multi-channel campaigns targeting prioritized accounts and contacts
Manage the full lifecycle of marketing with our customers, from pre-opportunity, through close, post-sale, and up- cross-sell to achieve company ARR objectives
Marketing Operations & Metrics
Build a waterfall model, set targets, and measure performance
Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to the marketing team to improve performance and inform leadership
Deliver performance data, briefs and insights to support monthly, quarterly and annual business reviews
Own and administer marketing automation technology (currently Pardot)
Own the marketing technology stack and roadmap
What you will need:
BA, BS or equivalent degree or equivalent combination of education and experience
6-8 years’ experience in B2B SaaS marketing roles
Experience building and scaling demand generation programs (SEO, SEM, ABM, lead nurturing, advertising, content syndication, A/B and multivariate testing, etc.)
Comprehensive understanding of lead generation best practices and industry trends
Exceptional program management and communication skills and have shown success working across sales, marketing and technology teams.
Proven track record of meeting or exceeding pipeline and revenue targets.
Analytical thinker with experience analyzing, interpreting and reporting key marketing and sales metrics across systems
Combine analytical thinking with storytelling to identify and engage the right leads, rather than simply flooding the top of the funnel.
Experienced in working with a variety of marketing technical systems, including systems like Salesforce, Wordpress, Google Analytics, Google AdWords and Pardot
Willing to roll up your sleeves and do the dirty work to get the job done
Develop a deep understanding of our product, our target audience and their buyer’s journey
Execute cross-channel promotion plan for our target audience (email, multiple digital channels, off-net advertising, etc.)
Run marketing campaigns through systems (e.g. Pardot and Salesforce), and subsequently measure campaign effectiveness
Proactively engage with the sales team to coordinate, communicate, and optimize the impact of your marketing activities
Extremely strong interpersonal skills. Must be sharp, energetic, assertive, and results-oriented. Able to prioritize and focus in a rapidly evolving environment.
Excited about the fast pace of a growing, changing startup environment, with the opportunity for growth as we build out the marketing team
Live up to Zylo’s Values:
Trust Starts with Me
Achieve Big Audacious Goals
Grow Personally Every Day
Zylo is an equal opportunity employer, and we value diversity at our company. We don’t discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.Posted On
June 17, 2020