Generative AI in Martech: Complement or Competition? 

It’s no secret that marketers thrive on creativity and time-saving hacks and last year saw us, and many others, begin to integrate generative artificial intelligence (GAI) tools such as ChatGPT into our daily work. As 2024 gets underway, it seems opportune to discuss what we learned in 2023 and what that means for martech and […]