Indiana venture

Return on investment (ROI) used to apply solely to profit and loss of an activity or project. But in today’s digital age, ROI is often discussed amongst areas that used to be hard to measure. For example, can you effectively measure how your talented staff directly impacts business performance? Maybe you’ve been in one of these […]

Marketers, like myself, know that accessing real-time data is one of the most critical resources we need to execute successful marketing campaigns. This often means logging into multiple websites, having 17 tabs open in your web browser window, and manually integrating the data together in spreadsheets and presentations. Thanks to Indy’s own Torchlite, that struggle ends […]

As the celebrated management thinker Peter Drucker says, “You manage what you measure.” Drucker means that you can’t know whether or not you are successful unless success is defined and tracked. Imagine a CEO explaining to her stakeholders that tracking sales or customer satisfaction is kind of hard and messy, so she’s just going to […]

This summer, digital advertising agency Statwax, a startup that grew out of top marketing firm BLASTmedia, was named one of the “Top 10 Fastest Growing Google Solution Providers” in the U.S. by tech-professional media site The Silicon Review. Statwax was the only company based in Indiana to make the list, and one of the youngest […]

I parked on the street and walked into the Center for the Performing Arts building in Carmel, Ind., which isn’t what I was expecting when I set out to interview a couple of high-tech software executives. But when the elevator doors opened at the top floor, I was definitely in the right place — if […]

Assistive technology is defined as “products, equipment, and systems that enhance learning, working, and daily living for persons with disabilities.” A simple piece of assistive technology can be the dependent factor granting many individuals the ability to work, attend school, and live as independently as possible. Each individual’s needs are unique, so finding the appropriate […]

Companies will spend $12 billion this year on technology that is supposed to accelerate sales and increase revenue. However, less than 60% of sales reps will hit their quotas, and the average sales team will deliver only 82% of the company revenue plan. (CSO Insights) According to Frank Dale, co-founder and CEO of a new […]

SmarterHQ lives in a market that is growing faster than anything we’ve seen recently in economic terms. We’re talking smartphone adoption fast (but faster1), with triple-digit spending growth over the next three years in marketing analytics — quantitative data about customer behavior and marketplace activities. Beyond just capturing the data, SmarterHQ’s intelligent behavioral marketing platform […]