As Indiana’s tech community continues to grow and mature, it’s getting harder and harder to narrow down the winners for our annual Tech 25 Awards program. Clearly there is a wealth of tech talent in the Hoosier state, and they are making incredible moves. Join us in celebrating the Tech 25 class of 2020 through this profile series and learn a bit more about each winner.

A native of Batesville, Indiana, Christine DeWeese is the Senior Director of Product Management for Salesforce Marketing Cloud. Focusing on product adoption and customer experience, Christine has worked in the software industry for over 20 years with the last 10 in the digital marketing space. Her passion is rooted in customer success; she loves understanding their goals and challenges so that she can deliver solutions to help customers be successful. 

Christine holds an undergraduate degree in Computer Science and Math from Indiana University, an MBA from Butler University, and an altMBA from Seth Godin.  

What led you to get into tech and this occupation? What was your first job in tech?

I have always enjoyed the analytical and logical side of challenges while trying to align multiple points of view. While at IU, my senior project really anchored this for me, putting an emphasis on understanding the business need in order to deliver the best technical solution. 

My first job was in IT where I was the “IT Helpdesk” taking calls, troubleshooting hardware, software and networking problems. I loved working with my colleagues to solve their computer problems. It was a natural progression to join Software Artistry to apply those IT service management learnings in the software space. I had the benefit of learning from the best in the software industry and leveraging my experience.

When you think of a day in your life, what are the main work activities you do or responsibilities you have?

Every day, I look for new ways to help our customers better leverage our software solutions, whether that is connecting with sales, working with customer success or directly with customers.  Most days include internal meetings to ensure we are delivering the best experience to our customers. The best days are when I have the opportunity to listen to our customers’ successes and challenges, such as hosting our Executive Advisory Board. The insights I glean from these events drive my day-to-day activities to make our solutions the best they can be.

Which resources, people, books, websites, etc. would you recommend to those who want to learn more or advance their skills in this occupation?



Other Resources:

Christine DeWeesw is a Tech 25 winner who is helping to grow and improve the tech landscape of Indiana. She was nominated by her values-based Marketing Manager, Kai Johnson. To learn more about the Tech 25 Awards, click here. 

Visit the Indianapolis Business Journal website to see the full listing and celebration of the 2020 Tech 25 honorees in the joint CTO of the Year and Tech 25 Awards supplement. You can also watch a video of the livestream from the CTO of the Year and Tech 25 Awards virtual event.