Articles by Community Contributor

It’s no secret that marketers thrive on creativity and time-saving hacks and last year saw us, and many others, begin to integrate generative artificial intelligence (GAI) tools such as ChatGPT into our daily work. As 2024 gets underway, it seems opportune to discuss what we learned in 2023 and what that means for martech and […]

Last week, dozens of students from Indianapolis Public Schools (IPS) George Washington and Arsenal Tech High Schools students delved into the world of computer science career pathways with guidance from industry experts as part of the debut of a collaboration between Infosys, IPS and TechPoint.  Students had an immersive day exploring various cutting-edge tech domains […]

Hundreds of students and more than 50 companies from small startups, to enterprise-level organizations came together last week at historic Union Station in downtown Indianapolis. Each student was vying for a coveted spot for summer 2024 in what is now known coast-to-coast as “the ultimate tech internship program,” and potentially full-time jobs after college, too. […]

In an era driven by data and technology, privacy concerns are wielding a significant influence over the marketing landscape. Apple’s iOS 15 update, featuring the Mail Privacy Protection (MPP) feature, set off a chain reaction across the digital marketing world a few years ago, and the more recent Apple iOS 17 Link Tracking Protection has […]

Cybercrime is predicted to bring damages totaling $8 trillion U.S. dollars globally this year, according to Cybersecurity Ventures. If this were measured as a country, it would be the world’s third-largest economy after the U.S. and China. So, it comes as no surprise that cybersecurity continues to be a top priority of business leaders, CIOs […]

When it comes to modern governance, trust has emerged as a pivotal cornerstone in shaping the relationship between businesses and their customers, as well as citizens and their governments. While digital transformation was traditionally associated with upgrading systems for efficiency, a recent Deloitte study presents an alternative perspective. This study underscores the profound connection between […]

In September of 2022, TechPoint launched Mission41K, one of the nation’s most comprehensive strategies to address a growing talent crisis. It’s a bold and ambitious goal, but the future of Indiana’s economy is heavily dependent on collaborative action to ensure mission success.  MISSION41K: INCLUSIVELY GROW THE INDIANA WORKFORCE BY 41,000 WORKERS BY 2030.   Demand for […]

Breaking Tradition Securing financial backing through venture capital rounds has always posed significant challenges, yet the landscape has evolved over time, rendering these hurdles even more visible in recent years. At ActiveCampaign, we know what financing is like during these very challenges your business might be facing today. However, the crucial periods for our company […]