Generative AI in Martech: Complement or Competition?
It’s no secret that marketers thrive on creativity and time-saving hacks and last year saw us, and many others, begin to integrate generative artificial intelligence (GAI) tools such as ChatGPT into our daily work. As 2024 gets underway, it seems opportune to discuss what we learned in 2023 and what that means for martech and […]
Indianapolis Tops Global 15 VC Ecosystem by Growth
I’ve spent my professional career working in the world of venture capital, but my interest has reached new heights as I’ve gotten fully grounded as TechPoint’s President and CEO. In the past 20 months or so, I’ve become even more driven to help grow Indiana’s digital innovation economy and overall tech ecosystem. Indiana’s leading policy […]
AI is a Double-Edged Sword: Its Power and Peril in Cybersecurity
Cybercrime is predicted to bring damages totaling $8 trillion U.S. dollars globally this year, according to Cybersecurity Ventures. If this were measured as a country, it would be the world’s third-largest economy after the U.S. and China. So, it comes as no surprise that cybersecurity continues to be a top priority of business leaders, CIOs […]
How Privacy Updates Are Shaking Up Marketing Playbooks
In an era driven by data and technology, privacy concerns are wielding a significant influence over the marketing landscape. Apple’s iOS 15 update, featuring the Mail Privacy Protection (MPP) feature, set off a chain reaction across the digital marketing world a few years ago, and the more recent Apple iOS 17 Link Tracking Protection has […]