Tech 25 winner Leila Spann develops revenue-generating marketing campaigns
Indiana has a wealth of talented tech playmakers who are having a big impact as they build the technology and tech companies that are driving economic growth in the Hoosier state. Join us in celebrating the Tech 25 class of 2022 through this profile series and learn a bit more about each winner.
Leila Spann is the Senior Marketing Manager at Qualifi, the phone screening platform for high-volume recruiting. She joined Qualifi as the first marketer and has helped build Qualifi’s brand and revenue-generating marketing team. Leila is a native New Yorker and IU grad who has been an active volunteer with the UNCF for the past 7 years. She spent her early career at the Indianapolis Symphony Orchestra and Newell Brands, marketing Ball mason jars nationwide. You might find Leila biking the monon, enjoying musical theatre or salsa dancing around town. She and her husband, Chad reside in Indy with their newly born daughter and their dogs, Jackie and Apollo.
What led you to the tech industry and this occupation? What was your first job in tech?
I was led to the tech industry because it rewards innovation and creativity but requires accuracy and attention to detail. I appreciate the flexibility and pace of the industry.
My first job in tech was at Renaissance Electronic Services, now Vyne Dental. As the Marketing Program Manager, I owned the supervision and analysis of marketing campaigns, developed marketing strategies for affiliate partners and worked with sales, support, and software teams to develop lead generation strategies.
When you think of a day in your life, what are the main work activities you do or responsibilities you have?
No two days are ever the same at work, which is one reason why I love my job! My main activities include developing revenue-generating campaigns, maintaining and building our brand and creating content/SEO strategies to increase organic traffic.
As a leader, my main responsibility is to always be willing to engage in self-development and admit I don’t have all the answers. This includes being vulnerable, responding with empathy and prioritizing my own well-being to be able to show up authentically for our team.
Which resources would you recommend to those who want to learn more or advance their skills in this occupation?
Podcasts: Marketing Against the Grain, The MarTech Podcast, SaaS Insider, Social Pros, Everyone Hates Marketers
People: Brené Brown, Ann Handley, Gary Vaynerchuk, Neil Patel
Websites: Hubspot, Storybrand, SEMRush and Google Courses
Leila is a Tech 25 winner who is helping to grow and improve the tech landscape of Indiana. She was nominated by her Co-Founder and COO, Devyn Mikell.
Visit the Indianapolis Business Journal website to see the full listing and celebration of the 2022 Tech 25 honorees in the joint Tech Exec of the Year and Tech 25 Awards supplement.
You can also read the TechPoint Index official Tech 25 Class of 2022 Winners Story and explore, tag and share photos from the awards in the Facebook Gallery.