martech

Since being purchased by SAP 2.5 years ago Emarsys still calls Indianapolis home, running its North American Headquarters from Market Tower. The leading omnichannel customer engagement platform is making waves with its speed of growth, expanding a customer base that already includes world-famous brands in Gibson Guitars and Estée Lauder, alongside industry disruptors such as […]

Indiana has a wealth of talented tech playmakers who are having a big impact as they build the technology and tech companies that are driving economic growth in the Hoosier state. Join us in celebrating the Tech 25 class of 2022 through this profile series and learn a bit more about each winner. Leila Spann […]

To follow the career of RJ Talyor is to understand why Indianapolis is MarTech’s capital. With early chapters at ExactTarget and Salesforce, to founding two companies in Geofeedia and Pattern89. Now Vice-President of Product Marketing for Shutterstock, after the company acquired Pattern89, RJ empowers marketers through the use of artificial intelligence. An English major, RJ’s […]

More than 14 million Americans work in sales positions. When their success rates falter, they often blame the strength of the leads sent to them by the company’s marketing department. Marketing (also in trouble for weak performance) blames Sales. Much finger-pointing ensues. There may be no better display of this love-hate departmental relationship than the […]

When technology emerged as the passion he wanted to pursue in life, Justin Keller thought his future waited for him on the West Coast. But as he unearthed more about tech and found his true calling, he found everything for his career and more in the place he first called home.

This is the first post in a three-part series on marketing at tech startups and scale-ups. (Tags: Tech Marketing Series) When should marketers be hired to join fast-growing startup companies? How do you build marketing teams when the company is less than 25 employees? What are the biggest priorities for marketers who are pulled in multiple […]

While access to angel and seed-level capital resources for tech startups in Indiana has improved significantly over the past five years, securing additional funding for those same companies as they scale up continues to be a challenge. There is a handful of venture capital firms in Indiana that can help these companies take the next […]

Indianapolis-based email signature marketing company Sigstr is capitalizing on the amount of emails employees send – roughly 1 million by every 100 employees –  to create a unique employee engagement opportunity. The company has launched its new Dynamic Campaigns product that offers an internal communication channel with the click of every “compose” button. Think about the […]