An elite team to bring their collective product visions to life, pi lab goes beyond making consumer electronics for simple entertainment.


The team at pi lab believes in the power of imagination, the joy and inspiration derived from the creative process, and using their abilities and experiences to invent products which change the way children and families grow and learn.

Edwin the Duck, is an app-enhanced smart companion designed to teach and comfort children of all ages through interactive software, stories, and songs.
Having worked with some of the most influential and creative people and companies in the world, as well as having a special ability to conceive, collaborate and create products, pi lab has recruited an elite team to bring their collective product visions to life.

From napkin sketch to creation, the pi lab team are experts in the steps necessary to produce special and engaging product lines

Mira Awards
  • Mobile Tech Award - Edwin the Duck (2015 )
  • Scale-up Company of the Year ($100K-$5M) (2016 )
PHONE (317) 660-1050
ADDRESS Main Street Carmel, IN 46032 GET DIRECTIONS

pi lab Job Openings


No known job openings

pi lab News


Don’t overlook the importance of job titles in your growth culture

This article originally appeared in the Indiana Chamber Technology and Innovation Council newsletter on July 26, 2017.  Since I started my first company, Purified Audio, in 1998, I’ve learned a lot, including the importance of small details like job titles. Titles might seem like a minor concern, especially at a one or two-person startup, but

Smart tech toys for your children

Now that it’s officially fall, the chilly days of autumn are creeping in, outdoor playtime is waning, and the push for the hottest holiday toys is starting to really heat up. Yep, nearly a full month before Halloween even. Sigh. Before the “I’ve been such a good kid this year,” even starts to go down,

pi lab – Edwin the Duck wins Scale-up Company of the Year ($100K-$5M)

The makers of smart toy Edwin the Duck — pi lab received the Scale-up Company of the Year ($100K-$5M) award during TechPoint’s 17th annual Mira Awards honoring the best of tech in Indiana. pi lab, winner of the 2015 Mira Award for Mobile Tech for their smart toy Edwin the Duck, has taken the toy world

Winning a Mira Award helped usher in the ‘Year of the Duck’

Who knew a rubber ducky and a Mira Award could do so much? Since winning a coveted TechPoint Mira Award last year, Edwin the Duck — a learning toy with personality designed to be a child’s best friend — has taken off in a big way. Edwin the Duck sold out of each Apple test

Indiana-based smart toy competes for “Last Gadget Standing” at Consumer Electronics Show

The 2015 TechPoint Mira Award winner for mobile technology and Innovation Showcase pitch competition winner, Edwin the Duck by pi lab, hit store shelves nationwide in October. Nearly 600 Best Buy stores currently carry Edwin the Duck and pi lab is in the process of distributing to all Apple stores as well. The world’s first

pi lab Wins Mobile Tech Award for Edwin the Duck

Carmel, Indiana based pi lab received the Mobile Tech Award during TechPoint’s 16th annual Mira Awards honoring the best of tech in Indiana. From napkin sketch to creation, the pi lab team are experts in the steps necessary to produce special and engaging tech-enabled consumer products.     Edwin® the Duck is the first product by

Alt Text

Nominees Announced for 16th Annual TechPoint Mira Awards Honoring ‘The Best of Tech in Indiana’

100  companies, schools and startups, and 10 individuals selected by independent judging panels as the 2015 class of Mira Award Nominees NEW EVENT DATE: Winners will be announced during a masquerade-themed, black-tie awards ceremony and gala on Saturday, May 2, at the JW Marriott   TechPoint, the voice and catalyst of Indiana’s tech ecosystem, has