Indianapolis, IN – Bereave (, a death tech company headquartered in Indianapolis, IN, with a vision to transform the way we navigate the loss of our loved ones, has announced a second capital raise and appointed a new CEO.

The founders, Eli Linder, Keagan McGuire, and Matt Tyner, who continues to serve in an advisory capacity, drew inspiration from their personal experiences, recognizing the complexities involved in planning a funeral—a process that often resembles orchestrating a large-scale event within 72 hours. Bereave is built to connect the wants, wishes, and desires of the deceased easily to products and services, enabling grieving families to spend less time on funeral arrangements and more quality time together.

Following a successful initial fundraising round 18 months ago, along with the launch of a software product and a strategic partnership with a local supplier, Bereave is raising a second round of funding to further its mission to “save time for those who need it most in their time of greatest need.” The additional funding will be used to fuel growth through key marketing and sales initiatives and continue to innovate in the funeral industry.

“We are thrilled at the caliber of individuals who believe in Bereave and want to be a part of our vision to transform the death services process and we’re beyond grateful for their support,” said Eli Linder, Co-founder of Bereave.

To further commit to the mission, Bereave has hired Justin Clifford as the CEO. Clifford brings a wealth of experience from his involvement with two previous Indianapolis startups, Lessonly and Demandwell, totaling nearly eight years of industry expertise.

“There is a hidden problem that most people don’t know they have. When they lose a loved one, even with some preparation, they will likely spend hours upon hours with strangers while trying to figure out some very minute and sometimes complex details in planning the services,” Clifford said. “Bereave will serve as the digital concierge to these families so they can spend time grieving and celebrating with their families and friends.”

Bereave is poised to make a profound impact in revolutionizing the funeral planning experience, and their recent capital raise and leadership appointment signal a promising future for the company’s mission.