Founded in 2007, by a group of senior marketing executives and award-winning technologists, Didgebridge has developed the first all-in-one cloud-based interactive mobile video platform empowering marketers to video-enable any marketing touchpoint and measure the depth of customer interest with Instant ROI Analytics (Truth Metrics). All customer touchpoints become Supercharged or "Shoppable" and instantly "ROI measurable." Examples include: TV ads, in-store displays, retail signs, printed circulars, retail shelf tags, outdoor billboards, social media, print ads, direct mail, and much more. This is the first technology that empowers marketers to build and deploy thousands of uniquely measured interactive mobile video campaigns in just a few seconds with no technical knowledge. Marketers can even instantly adjust campaigns to improve outcomes. These campaigns are then tracked, scored and compared by individual touchpoint on a single dashboard. Didgebridge is now delivering results for some of the world's largest companies and brands including multiple divisions of a top 5 Global consumer goods company, a 6,200 store effort for a major U.S. mass retailer and several divisions of a top consumer goods publishing company. Global distribution partnerships are also being established with major mobile carriers, big data, and technology companies.