We’re crazy about BODYCARE DONE RIGHT. From the way we make our bodycare, to the way we run our business, to the way we treat our people, to the way we respect our planet…We are madly, wholeheartedly, dedicated to doing things a better way, and creating personalized products that are right for you.
We have mad respect for Mother Nature, that’s why we use only plant-based ingredients inside every product. Our bodycare is vegan, cruelty-free, always all-natural, halal, non-GMO, and made from scratch to exact specifications.
The Mad Optimist is based in Bloomington, Indiana and owned and operated by three best friends and soapsmiths—brothers Mohammed A. and Mohammed M. Mahdi and Anthony Duncan.