Quantifi is your marketing R&D
platform for digital ads.


Quantifi is your marketing R&D platform for digital ads. With Quantifi, you can experiment across channel, audience and creative at scale; providing you with valuable insight into what works — and what doesn’t. Your digital ad experiments are powered by data from thousands of other experiments. We’ll coach you through what you should try next.

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Quantifi News


IMS revs up relationships with bevy of local tech firms

The Indianapolis Motor Speedway seems to like the local tech industry—and local tech likes it back. The motorsports-entertainment company, part of Hulman & Co., is a client of 13 tech firms that are either based in central Indiana or have a sizable office here—from online form builder Formstack to insurance-software developer MyCOI. That’s a lot given

Reinvestment rockets Indianapolis’ rise in tech

Indianapolis’ skyline heralded it had arrived as a titan in marketing tech last April, when 17-foot tall letters of replaced those of Chase atop a 48-story office tower. San Francisco-based Salesforce only a few years earlier bought Indianapolis-born ExactTarget for $2.5 billion, burnishing a Silicon Valley-on-the-prairie reputation for a Midwest city long known for manufacturing, insurance

VC Report: Q2 2017 investments in Indiana technology companies

For scale-up technology companies in Indiana, the second quarter of 2017 increased in deal size but decreased in the number of deals. During the first quarter of 2017, Indiana companies totaled $27 million in investment through 11 deals. Of that amount, $25 million and 9 deals were specifically in tech companies. Read the full Q1 report on

Data scientist Mark Clerkin’s journey, gamble and dream

“Let’s suppose that you were able every night to dream any dream you wanted to dream … You would get more and more adventurous and you would make further and further out gambles as to what you would dream. Finally you would dream where you are now.” — a quote from Sir Winston Churchill Ten

Quantifi Launches With A.I. Approach to Digital Marketing Strategy

A new marketing tech firm called Quantifi launched today out of startup studio High Alpha, complete with $2 million in seed funding from a handful of investors. The Indianapolis-based company seeks to offer digital marketers a research and development platform where they can test new products and strategies before committing to a specific kind of campaign. Read the

Indianapolis-based Quantifi raises $2.3 million to improve digital ad testing

Quantifi looks to be an impressive startup. The company provides AI-powered software to help marketers better test their digital advertising campaigns. It just raised $2.3 million in seed funding from local VCs and angels, and it disclosed a short list of customers. Quantifi also happens to be the latest example of Indianapolis’s shift from manufacturing auto

Building the next generation of tech startups

As we launch Quantifi this week, we’re building not only the next generation of AI-powered digital marketing, but a tech company with a different approach to building our own team. According to studies and articles similar to this one, the tech industry under-indexes in its hiring and retention of minorities and women. We’re helping to

High Alpha Launches Latest Spinoff

Indianapolis-based High Alpha’s latest spinoff has announced its public launch and an oversubscribed seed funding round of more than $2 million. Quantifi says its platform uses artificial intelligence to strengthen digital advertising. The company, whose clients include LIDS Sports Group, Butler University and the Indianapolis Motor Speedway, is led by former Salesforce (NYSE: CRM) and Geofeedia executive