QuantifiUPDATE COMPANY INFO
Quantifi is your marketing R&D
platform for digital ads.
Quantifi is your marketing R&D platform for digital ads. With Quantifi, you can experiment across channel, audience and creative at scale; providing you with valuable insight into what works — and what doesn’t. Your digital ad experiments are powered by data from thousands of other experiments. We’ll coach you through what you should try next.
The Indianapolis Motor Speedway seems to like the local tech industry—and local tech likes it back. The motorsports-entertainment company, part of Hulman & Co., is a client of 13 tech firms that are either based in central Indiana or have a sizable office here—from online form builder Formstack to insurance-software developer MyCOI. That’s a lot given
Indianapolis’ skyline heralded it had arrived as a titan in marketing tech last April, when 17-foot tall letters of Salesforce.com replaced those of Chase atop a 48-story office tower. San Francisco-based Salesforce only a few years earlier bought Indianapolis-born ExactTarget for $2.5 billion, burnishing a Silicon Valley-on-the-prairie reputation for a Midwest city long known for manufacturing, insurance
For scale-up technology companies in Indiana, the second quarter of 2017 increased in deal size but decreased in the number of deals. During the first quarter of 2017, Indiana companies totaled $27 million in investment through 11 deals. Of that amount, $25 million and 9 deals were specifically in tech companies. Read the full Q1 report on
A new marketing tech firm called Quantifi launched today out of startup studio High Alpha, complete with $2 million in seed funding from a handful of investors. The Indianapolis-based company seeks to offer digital marketers a research and development platform where they can test new products and strategies before committing to a specific kind of campaign. Read the
Quantifi looks to be an impressive startup. The company provides AI-powered software to help marketers better test their digital advertising campaigns. It just raised $2.3 million in seed funding from local VCs and angels, and it disclosed a short list of customers. Quantifi also happens to be the latest example of Indianapolis’s shift from manufacturing auto
As we launch Quantifi this week, we’re building not only the next generation of AI-powered digital marketing, but a tech company with a different approach to building our own team. According to studies and articles similar to this one, the tech industry under-indexes in its hiring and retention of minorities and women. We’re helping to
Indianapolis-based High Alpha’s latest spinoff has announced its public launch and an oversubscribed seed funding round of more than $2 million. Quantifi says its platform uses artificial intelligence to strengthen digital advertising. The company, whose clients include LIDS Sports Group, Butler University and the Indianapolis Motor Speedway, is led by former Salesforce (NYSE: CRM) and Geofeedia executive