Contributing Writer – Blogging Guidelines

Thanks for your interest in blogging for TechPoint! It is our goal to regularly and consistently share profiles on companies and people, articles about tech talent and jobs, and thought leadership pieces with our online readers and subscribers.

TechPoint’s mission is to grow and accelerate Indiana’s tech ecosystem and our media platform helps us to lift up the stories of tech success within our community that may otherwise go untold and/or to share them with a broader audience locally, regionally, nationally and through search and social media.

If you would like to be considered, please complete the form below to let us know more about you and what you would like to write about for our readers.

Why should I write for the TechPoint blog?
Blogging for TechPoint may help you build your reputation and further your career. Not only will you get a lot of exposure and credibility, you have the potential to connect with some of our influential members, sponsors and readers if they like your post. Our community is a friendly and active group, and we like to help each other out.

Some of the reasons to consider blogging for TechPoint:

• We have approximately 15,500 subscribers who receive our weekly Tech News emails.
• The best blog posts get thousands of views.
• Top posts get hundreds of shares and forwards.
• We have 15,000+ social media followers across our platforms.
• Our platform receives more than 50,000 visitors monthly.
• Our community is engaged and active.

Blog Post Specifications:

• Our recommended maximum blog post length is 700 words max.
• Our recommended minimum blog post length is 300 words min., but for a post to be adequate at such a short length, it should include significant video, photo, infographic or other visual assets as well.
• Photos should be a minimum of 1,440 pixels wide by 680 pixels tall. Active photos that include people are best, but please provide any options you may have.
• Videos should be on a shareable platform that allows embedding like YouTube or Vimeo.
• Backlinks are permitted but content that is overly promotional will not be accepted. Allow your knowledge and thought leadership to do your promoting for you.
• TechPoint publishes profiles on companies and people, stories about tech talent and jobs, thought leadership pieces and other articles of relevance and interest to the tech community in the state of Indiana.

Suggested Topics:

• Technology company funding announcements and executive new hires
• People profiles that share what it’s like to be a tech builder, developer, programmer or sales representative in a tech company
• People profiles that highlight someone who grew up or went to school in Indiana, moved away and have since returned to work in our tech industry
• Professional development and soft skills for tech-skilled college students, new grads and entry-level talent
• Thought-leadership from tech executives, entrepreneurs and innovators that matches an industry or trend
• Research focused on tech job growth or venture capital investment in Indiana
• Acknowledgment of awards for people, companies or products
• Company culture highlights that represent what it’s like to work in Indiana’s technology community
• National investors recognizing Indiana’s technology companies through investments

NOTE: Event promotions and content about technology companies not headquartered in Indiana are generally not accepted by TechPoint. If you are seeking assistance in promoting your tech-related community event, please see our Community Events In-Kind Promotional Agreement.

Who are TechPoint’s readers?
As the growth initiative for Indiana’s tech ecosystem, TechPoint creates and curates stories that appeal to a broad audience. Our readers include students, educators, recent grads, tech builders and service pros, cross-industry leaders, mid-level to executive management, entrepreneurs and more.

For contributors, we recommend writing for an educated, tech-familiar, broad-based reader. Assume the audience knows the basics and has an interest in a variety of technology topics, but avoid jargon and complexity for complexity’s sake. Emphasize trends and outline the scope of your topic.

Narrow your focus to one main message or idea and get to the point quickly. Make it concrete by providing data, examples, details and metrics. And our last bit of advice is to incorporate utility content such as templates, checklists, step-by-step instructions and other useful, shareable resources.

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