What is a CRM Administrator?

Help users to get the most out of Salesforce or other CRM (Customer Relationship Management) technology by working with stakeholders to define system requirements, customize the platform, and stay updated on the platform’s new tools, capabilities, and updates as well as third party solutions.

CRM Administrators can expect to make an average salary of $73,800 annually (or $75,600 in total compensation package). The highest earners for this role can expect to see around $80,500 annually (or $82,500 in total compensation).

Salary Range

25th Percentile
$ 0
50th Percentile
$ 0
75th Percentile
$ 0

Foundational Skills

Project Management, Business Analysis, Stakeholder Engagement, End User Enablement, Lifelong Learning, Adaptability, Initiative, Dependability, Basic Computer Competencies, Critical & Analytical Thinking, Problem Solving & Decision Marking, Teamwork, Communication (written/verbal)

Occupational Skills

Salesforce Platform

Knowledge of the Salesforce Platform, understanding use cases for the platform, Salesforce architecture, and navigating setup, power up with AppExchange.

Novice Level

With coaching and support:

  • Describe the capabilities of activity management, Salesforce Mobile App, and features of Chatter

  • Identify use cases for AppExchange applications
Emerging Level

With minimal errors:

  • Describe the capabilities of activity management, Salesforce Mobile App, and features of Chatter

  • Identify use cases for AppExchange applications
Proficient Level

Independently:

  • Describe the capabilities of activity management, Salesforce Mobile App, and features of Chatter

  • Identify use cases for AppExchange applications

Data Management

Create processes to ensure data in Salesforce is managed correctly.

Novice Level

With coaching and support:

  • Create processes to ensure data in Salesforce is managed correctly

Emerging Level

With minimal errors:

  • Create processes to ensure data in Salesforce is managed correctly

Proficient Level

Independently:

  • Create processes to ensure data in Salesforce is managed correctly

Data Analysis

Provide reporting on a regular basis to help users and executives gain insights and make decisions from Salesforce data.

Novice Level

With coaching and support:

  • Provide reporting on a regular basis to help users and executives gain insights and make decisions from Salesforce data

Emerging Level

With minimal errors:

  • Provide reporting on a regular basis to help users and executives gain insights and make decisions from Salesforce data

Proficient Level

Independently:

  • Provide reporting on a regular basis to help users and executives gain insights and make decisions from Salesforce data

Change Management

Manage changes to business processes, technology, and people within Salesforce.

Novice Level

With coaching and support:

  • Manage changes to business processes, technology, and people within Salesforce

Emerging Level

With minimal errors:

  • Manage changes to business processes, technology, and people within Salesforce

Proficient Level

Independently:

  • Manage changes to business processes, technology, and people within Salesforce

Process Automation

Create, maintain, and enhance automated business processes.

Novice Level

With coaching and support:

  • Create, maintain, and enhance automated business processes

Emerging Level

With minimal errors:

  • Create, maintain, and enhance automated business processes

Proficient Level

Independently:

  • Create, maintain, and enhance automated business processes

Product Management

Manage the end-to-end implementation of Salesforce, including the overall strategy and day-to-day activities involved in administering Salesforce.

Novice Level

With coaching and support:

  • Manage the end-to-end implementation of Salesforce, including the overall strategy and day-to-day activities involved in administering Salesforce

Emerging Level

With minimal errors:

  • Manage the end-to-end implementation of Salesforce, including the overall strategy and day-to-day activities involved in administering Salesforce

Proficient Level

Independently:

  • Manage the end-to-end implementation of Salesforce, including the overall strategy and day-to-day activities involved in administering Salesforce

Security Management

Proactively set up processes to manage and protect customer and business data.

Novice Level

With coaching and support:

  • Proactively set up processes to manage and protect customer and business data

Emerging Level

With minimal errors:

  • Proactively set up processes to manage and protect customer and business data

Proficient Level

Independently:

  • Proactively set up processes to manage and protect customer and business data

Pathway

Salesforce Administrator

The pathway below represents an example career pathway in the ever-changing Digital Innovation Economy.

Salesforce ADMINISTRATOR

salesforce senior administrator

salesforce developer

marketing developer

salesforce consultant

customer success

resources

Experience + Training

Career Resources
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