INDIANAPOLIS – Dan Hanrahan, a founder in software companies iGoDigital and Sigstr, and home services companies like Haulstr, is at it again.

Hanrahan’s latest company, Neighbor Serve, is Costco for home services. It’s Indy’s home services club, matching homeowners with vetted local services companies. Like Costco, it’s a club model with member-only offers from a curated group of respected home services pros.

“Local relationships and warm intros power Neighbor Serve, rather than traditional advertising. You’re not paying for a list, and we don’t sell leads.” Hanrahan said. “Neighbors get VIP access and preferred pricing from the top 5 percent of pre-qualified contractors in central Indiana. Neighbors and our contractors are accountable for delivering incredible service and respecting one another. It’s neighbors serving neighbors.”

Hanrahan’s team and the Neighbor Serve app rely on modern tech and artificial intelligence (AI) to match the ideal contractor for each home project, but the human element is never lost. For example, the contractor vetting includes the “mom test”, whereby only contractors the team would send to their mom’s house can be a part of the program.

Using the site or mobile app, Neighbor Serve members can essentially “talk to their homes” using AI. Members input information about their home when requesting contractor help. The AI matches the ideal contractors and gives insight into what each offers for the particular project.

If homeowners want to talk to a person, they can call or email the Indy team for help.

More than 1,000 contractors are reviewed by Neighbor Serve annually, but only 5 percent are accepted. If accepted, companies pay an annual membership fee and get access to a tight knit contractor community that refers, hires and helps one another.

Soft-launched in 2024, Neighbor Serve works with about 75 contractors, nearly all headquartered in Indiana to help its more than 1,000 clients/neighbors with their home projects. Growth has been fueled by homeowner word-of-mouth and via local partners.

Century 21 Scheetz hired Neighbor Serve to refer vetted contractors for its 400 real estate agents and thousands of clients. Other key partners offering Neighbor Serve to their clients include builders and remodelers like Custom Living and G&G Custom Homes as well as community leaders like Sullivan’s Hardware.

These early fans have helped forge the Neighbor Serve into something now available to every Indy homeowner.

“The way neighbors discover hidden gems…that local restaurant or unreal musician is the same way they find the perfect home builder and plumber; a warm introduction, a referral from a trusted source who has researched all and curated options,” Hanrahan said. “Our clients trust us to make those introductions because they know we have vetted the contractors and can make those reliable, warm introductions.”

Annie Hamilton, COO of Century 21-Scheetz explains why her organization hired Neighbor Serve: “Our four hundred agents serve thousands of clients, and we needed one trusted source for home services. Neighbor Serve saves our agents time and helps our clients buy and sell homes with confidence. Our CEO Tracy Hutton and I both use Neighbor Serve for our own homes, and we trust their contractors for projects at our parents’ homes too.”

Peter Dunn, founder of Your Money Line and host of a popular personal finance radio show and podcast, recently discussed his experience with Neighbor Serve on air.

“My least favorite thing about being a homeowner—I’ve got two or three categories of trusted vendors, contractors that I know, but there are so many I don’t. I don’t go down the path to solve those challenges in my house because I don’t know who to trust,” he said. “I like having a person (like Neighbor Serve) for everything.”

Nick Giulioni, owner of Off Leash Construction, is one of Neighbor Serve’s contractors.

“They pre-qualify jobs, saving us all time, so Neighbor Serve clients get our best service and pricing,” he said.

Neighbor Serve membership for homeowners costs $96/year.

“For less than the cost of Netflix, members get better service and thousands of dollars in offers from Indy’s most trusted contractors,” Hanrahan said. “Member-only offers include everything from a free Heating, Ventilation, Air Conditioning (HVAC) tuneup to 25 percent off window replacement and $600 off new closets.”

For homeowners who want the white-glove service, Neighbor Serve’s Home Concierge team will manage their home’s needs for them. “Some busy neighbors want the home on auto pilot with a single dedicated person to call for anything unexpected. We’ve embraced hands-on, concierge-level service, which we’ve made incredibly efficient with our tech platform”, says TJ Jones, GM of Neighbor Services.

The company’s website features founder stories from locally-owned contractors and tips for maintaining and improving our homes. Hanrahan and team will expand to other markets repeating the same local, curated, hands-on approach that powers the Indy market. “We’ve already been helping C21 Scheetz realtors and clients in Bloomington and Columbus, Indiana. So we know a local, relationship-driven approach is the right way to help in new communities,” says Hanrahan.

Hanrahan has a long and successful history in the central Indiana tech community. He was the first employee at Brooksource, an Indy-grown staffing and recruiting company and was a founding partner at iGoDigital which sold to ExactTarget, which was acquired by Salesforce.

In 2014 Hanrahan launched Sigstr, a marketing tech company that was acquired in 2019 by Georgia-based Terminus. In 2019, he switched focus to home services, founding Haulstr, a collection of several home services companies offering irrigation, dumpsters, landscaping, and hardscaping.

Neighbor Serve bridges his passion for Indiana, home services and tech. To-date, the company has attracted $1.25 million in financial support, largely from clients, contractors and also from Hanrahan’s circle of successful tech entrepreneurs.

“Both contractors and homeowners are flocking to Neighbor Serve,” Hanrahan said. “More than 86 percent of the vetted companies renewed participation after the first year, and the company covers about 80 different areas of home maintenance or service. The business is a blast…we get to help neighbors with their homes and boost the trusted local businesses that serve them.”

About NeighborServe

Neighbor Serve is a local home services club connecting homeowners with vetted home service professionals throughout Indiana, from lawns and plumbing to remodels and patios. Of the 1,000+ contractors vetted each year, fewer than 5 percent are invited into the company’s referral network, ensuring a curated, high-quality experience with a local, curated, hands-on approach. Learn more: neighborserve.com