Digital Marketing Specialists develop and execute marketing campaigns across various digital channels that enhance brand awareness, boost customer engagement and drive sales.
Adaptability, Basic Computer Competencies, Communication, Critical & Analytical Thinking, Customer Focus, Dependability, Detail Orientation, Humility, Initiative, Instruction/Teaching, Integrity, Interpersonal Competencies, Leadership, Lifelong Learning, Mathematics, Problem Solving/Decision Making, Professionalism, Reading, Scheduling/Coordinating, Science & Technology, Teamwork & Writing
Can understand basic digital marketing concepts and apply them to simple campaigns
Can effectively develop and implement comprehensive digital marketing strategies aligned with business objectives
Possesses in-depth expertise in digital marketing strategies and planning, utilizing advanced techniques to create data-driven, multi-channel campaigns that achieve measurable results
Can create basic digital content, such as blog posts and social media graphics
To be a Digital Marketing Specialist, you need a high school diploma, with an associate or bachelor’s degree often preferred depending on the opportunity. Other preferred and/or required certifications include: Google Ads Fundamentals, Facebook Blueprint Associate, Digital Marketing Certification, Social Marketing Certification, SEO Essential Training, Google Analytics Fundamentals.
Check out our Career Resources Directory to find programs in Indiana that offer opportunities to develop your skills. These include certificate and degree attainment, internship programs, and mentorship to help you prepare for a career in tech.
