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Description + Salary
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Experience + Training

Digital Marketing Specialist

What is a Digital Marketing Specialist?

Digital Marketing Specialists develop and execute marketing campaigns across various digital channels that enhance brand awareness, boost customer engagement and drive sales. 

Salary Range

25th Percentile
$ 0
50th Percentile
$ 0
75th Percentile
$ 0

Foundational Skills

Adaptability, Basic Computer Competencies, Communication, Critical & Analytical Thinking, Customer Focus, Dependability, Detail Orientation, Humility, Initiative, Instruction/Teaching, Integrity, Interpersonal Competencies, Leadership, Lifelong Learning, Mathematics, Problem Solving/Decision Making, Professionalism, Reading, Scheduling/Coordinating, Science & Technology, Teamwork & Writing

Occupational Skills

Digital Marketing Strategies and Planning

Developing comprehensive plans to promote brands or products online through various digital channels, tailored to reach target audiences effectively.

Fill 1
Novice Level

  • Can understand basic digital marketing concepts and apply them to simple campaigns

Emerging Level

  • Can effectively develop and implement comprehensive digital marketing strategies aligned with business objectives

Proficient Level

  • Possesses in-depth expertise in digital marketing strategies and planning, utilizing advanced techniques to create data-driven, multi-channel campaigns that achieve measurable results

Content Creation and Marketing

Crafting engaging content for different platforms to attract and retain an audience, and drive profitable customer action.

Fill 1
Novice Level

  • Can create basic digital content, such as blog posts and social media graphics

Emerging Level
  • Can effectively develop and produce high- quality digital content that is engaging, informative, and optimized for search engines and social media platforms
  • The ability effectively and efficiently plan becomes more apparent
Proficient Level
  • Possesses in-depth expertise in content creation and marketing, utilizing storytelling techniques, content optimization strategies, and analytics tools to create a consistent and impactful brand presence across digital channels

Search Engine Optimization (SEO)

Optimizing website content to rank higher in search engine results, increasing organic traffic.

Fill 1
Novice Level
  • Can understand basic SEO concepts and apply them to simple website optimization tasks
Emerging Level
  • Can effectively implement SEO strategies to improve website rankings, increase organic traffic, and drive qualified leads
  • The ability effectively and efficiently plan becomes more apparent
Proficient Level
  • Possesses in-depth expertise in SEO, conducting keyword research, optimizing website content and structure, building backlinks, and analyzing SEO performance to maximize organic visibility and search engine results

Pay-Per-Click Advertising (PPC)

Managing online advertising where the marketer pays a fee each time one of their ads is clicked.

Fill 1
Novice Level
  • Can understand basic PPC advertising concepts and manage simple PPC campaigns
Emerging Level
  • Can effectively manage and optimize PPC campaigns across various platforms, such as Google Ads and Bing Ads, to reach target audiences and achieve desired campaign goals
  • The ability effectively and efficiently plan becomes more apparent
Proficient Level
  • Possesses in-depth expertise in PPC advertising, developing targeted campaigns, managing bidding strategies, analyzing performance data, and optimizing campaigns for maximum ROI

Email Marketing and Automation

Sending targeted email campaigns to nurture leads and customers, often using automation tools to personalize messages and send them at scale.

Fill 1
Novice Level
  • Can understand basic email marketing concepts and create simple email campaigns
Emerging Level
  • Can effectively develop and implement email marketing campaigns that are personalized, engaging, and aligned with customer behavior and preferences
Proficient Level
  • Possesses in-depth expertise in email marketing and automation, utilizing segmentation strategies, email automation tools, and analytics to create targeted, personalized campaigns that drive engagement, conversion, and customer retention

Social Media Marketing and Management

Creating and distributing content across social media platforms to meet marketing goals, and managing community engagement.

Fill 1
Novice Level
  • Can understand basic social media marketing concepts and manage simple social media profiles
Emerging Level
  • Can effectively develop and execute social media strategies that align with brand identity, engage target audiences, and drive measurable results
Proficient Level
  • Possesses in-depth expertise in social media marketing and management, utilizing social media analytics tools, influencer marketing, and social media advertising to build a strong brand presence, increase engagement, and achieve business objectives

Analytics and Reporting

Using data analytics to track marketing campaign performance, and generating reports to inform strategy adjustments.

Fill 1
Novice Level
  • Can understand basic digital marketing analytics concepts and interpret simple reports
Emerging Level
  • Can effectively collect, analyze, and interpret digital marketing data to measure campaign performance, identify trends, and make informed decisions
Proficient Level
  • Possesses in-depth expertise in digital marketing analytics, utilizing advanced analytics tools and techniques to track key metrics, attribute conversions, and gain actionable insights for continuous campaign improvement

Project Management and Adaptability

Overseeing digital marketing projects from conception to execution, with the ability to adapt strategies in response to changing market trends or company goals.

Fill 1
Novice Level
  • Can manage simple digital marketing projects and adapt to basic changes in requirements
Emerging Level
  • Can effectively manage complex digital marketing projects, juggling multiple tasks, meeting deadlines, and adapting to changing project requirements
Proficient Level
  • Possesses in-depth expertise in
    project management and adaptability, prioritizing tasks effectively, delegating responsibilities, and adapting strategies to respond to evolving market trends, technological advancements, and business needs

Resources

Experience + Training

To be a Digital Marketing Specialist, you need a high school diploma, with an associate or bachelor’s degree often preferred depending on the opportunity. Other preferred and/or required certifications include: Google Ads Fundamentals, Facebook Blueprint Associate, Digital Marketing Certification, Social Marketing Certification, SEO Essential Training, Google Analytics Fundamentals.

Check out our Career Resources Directory to find programs in Indiana that offer opportunities to develop your skills. These include certificate and degree attainment, internship programs, and mentorship to help you prepare for a career in tech. 

Career Resources
Explore the TechPoint Resource Directory to find the education and training program that best fits your needs to begin your journey to a career in tech.
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