An eCommerce Specialist is a professional who manages and oversees online sales strategies for businesses that sell products or services online. Their primary responsibilities include managing the company’s website, ensuring a seamless shopping experience, analyzing, and responding to consumer behavior, and developing online marketing strategies. They also monitor the site’s performance, handle online transactions, troubleshoot eCommerce issues, and work to optimize web traffic and customer engagement through SEO and SEM tactics. The eCommerce Specialist aims to maximize online sales and enhance the customer’s online shopping experience.
Adaptability, Basic Computer Competencies, Communication, Critical & Analytical Thinking, Customer Focus, Dependability, Detail Orientation, Humility, Initiative, Instruction/Teaching, Integrity, Interpersonal Competencies, Leadership, Lifelong Learning, Mathematics, Problem Solving/Decision Making, Professionalism, Reading, Scheduling/Coordinating, Science & Technology, Teamwork & Writing
Understands basic eCommerce concepts and principles, including online sales channels, customer acquisition strategies, and order fulfillment processes
Can effectively apply eCommerce principles to develop and implement successful online sales strategies, considering factors such as target audience, product positioning, and pricing strategies
Possesses in-depth expertise in eCommerce fundamentals and principles, utilizing advanced techniques to optimize online sales, maximize customer lifetime value, and drive business growth through eCommerce channels
Can manage basic eCommerce platforms, such as Shopify or WooCommerce, and understand their key functionalities
To be an eCommerce Specialist, you need a high school diploma, with an associate or bachelor’s degree often preferred depending on the opportunity. Other preferred and/or required certifications include: Google Analytics Individual Qualification (GAIQ), Shopify Fundamentals, HubSpot eCommerce Marketing Certification, Facebook Blueprint Associate, Hootsuite Social Marketing Certification, DigitalMarketer eCommerce Certification, eCommerce SEO Course (Reliablesoft), Build, Launch, and Manage eCommerce Stores (Google), eCommerce Marketing Course (Hubspot), eCommerce 2023 Course (Udemy), How to Get a Business Online (Google), eCommerce Essentials (SkillShare), eCommerce Email Marketing (Shopify), eCommerce Masters (Foundr), Foundations of eCommerce (Google), eCommerce Marketing Certification (CXL).
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