The Role

Greenlight Guru is looking for an experienced Product Marketing Manager to join our Marketing Team. Reporting to the Director of Product Marketing, you will play a critical role in executing our go-to-market (GTM) strategies, refining our messaging, and enabling our sales team to win. You’ll be responsible for launching new products and features while ensuring they resonate with our buyers and customers.

This role is ideal for someone who is customer- and market-obsessed, with a deep curiosity about our target buyers, competitive landscape, and industry trends. You thrive on translating insights into action – turning positioning into compelling content, sales tools, and launch campaigns that make an impact. You’ll work cross-functionally with Product, Sales, Demand Gen, and Customer Success to bring our story to life and ensure our GTM efforts drive adoption and revenue growth.

Your Contributions & Responsibilities

Positioning & Messaging Execution

• Develop and refine messaging that differentiates our products in the market
• Test and optimize positioning based on market insights and campaign performance
• Create customer-facing assets such as sales decks, feature one-pagers, landing pages, and case studies

Product Go-To-Market Execution

• Partner closely with the Product team; manage the execution of product releases and feature launches
• Partner with Demand Gen, Content, Customer Success, and Sales to deliver high-impact product GTM strategies (e.g., webinars, blog posts, email campaigns)
• Track and measure the success of launches based on key metrics like adoption, upsell, cross-sell, and new logo revenue

Sales Enablement & Competitive Intelligence

• Partner with Sales and Sales Enablement to strengthen how we position and sell Greenlight Guru
• Develop sales tools such as battle cards, pitch decks, one-pagers, and objection-handling guides
• Use insights from win/loss analysis, competitive research, and market trends to improve sales effectiveness

Market Intelligence & Customer Insights

• Gather insights from win/loss programs, competitive analysis, customer interviews, and industry trends – and work with the Director of PMM to ensure those insights are translated to action across the organization
• Act as the voice of the customer, ensuring a deep understanding of market needs across teams
• Work closely with Product to align roadmap priorities with customer and market insights

What You Need to Succeed

Your Ideal Qualifications

• Education: Bachelor’s degree in marketing, business, engineering, science, or a related field
• Experience: 4+ years of B2B SaaS product marketing or a combo of product marketing and product management experience
• Strong storytelling and messaging skills
• Proven ability to execute product launches and GTM campaigns
• Experience creating and delivering sales enablement materials (battle cards, pitch decks, competitive analysis)
• Outcome-driven mindset with a focus on measurable results
• Deep understanding of buyers, competitors, and the MedTech market landscape
• Ability to identify opportunities, prioritize work, and drive strategic initiatives
• Strong cross-functional collaboration skills, with the ability to work effectively with both technical and non-technical teams