Product Owner

What is a Product Owner?

Product Owners evaluate and research market and competitors during product development, develop strategies and tactics while cross coordinating with other departments, establish production processes, prioritization, and overseeing each step of development from conception to launch.

Product Owners can expect to make an average salary of $96,600 annually (or $106,700 in total compensation package). The highest earners for this role can expect to see around $111,000 annually (or $120,600 in total compensation).

Product Owner Salary Range

$ 0
25th Percentile
$ 0
50th Percentile
$ 0
75th Percentile

*Current as of December 2022.  

Foundational Skills

Verbal Communications, Leadership, Detail Orientation, Management, Problem Solving, Innovative, Consulting, Organization, Problem Solving/Decision Making, Research/Presenting, Planning, Influencing, Mentorship, Time Management

Occupational Skills

Market Knowledge

Novice Level

Has knowledge of the existing customer base and desired customers for the product or feature

Understanding of where the market is headed

Lead Focus group, interview, and survey development

Emerging Level

Product Knowledge

Technical Knowledge

Proficient Level

Ability to manage workflow and usability of product and consumer behavior psychology

Product Management Competencies

Novice Level

Effective meeting design and facilitation

Ability to establish and evangelize a product or feature vision

Value metrics capability 

Exceptional research and communication competencies 

Customer and product knowledge

Agile development practices

Validation competencies such as beta testing

Basic data modeling, JSON, XML, working knowledge of relational and non-relational databases. SQL, REST APIs, processing data using Python, etc.

Broad understanding of usability, usability testing, usability heuristics. Ability to communicate to the user experience team using a common language

Working knowledge of applications to support storyboards, personas, and wireframes such as Figma or Miro

Emerging Level

Build revenue, pricing, and adoption models. Micro/ macroeconomics

Experiment design and analysis. Statistics

Experience with various analytics tools, and business intelligence tools. Know what you’re looking for, and where to find it.

Conduct effective customer/user interviews

Proficient Level

Mapping and understanding complex competitive, partner, and customer ecosystems. Complexity and systems thinking. Domain research 

Understanding and identifying competitive advantages

Business Competencies & Awareness

Novice Level

Managing Products as a Business

Creating and communicating product or feature vision, value proposition, and validation outcomes

Strategic understanding of how the product or features meets business strategy.

Ability to interact with customers to understand business problems.

Emerging Level

Building Business Cases

Product Marketing Competencies

Analytical Competencies

Proficient Level

Can successfully demonstrate Pricing Competencies

Experience + Training

To be a Product Owner, employers are looking for a Bachelor’s degree in Business or Master’s degree in Business Administration or related experience. Other preferred and/or required certifications for a Product Owner include: Certified Product Owner with scrum.org, PMI Agile Certified Practitioner, Project Management Professional Certification, Certified Power Quality Professional, Salesforce Certification.     

Below is a list of TechPoint programs and our partner programs in Indiana that offer experiences to develop digital skills for a Product Owner. These include certificate and degree attainment, internship programs, and mentorship to help you prepare for a career in tech.   

Want to try on being a Product Owner? Explore our free virtual work simulation through Forage and gain hands on experience for this role directly from industry: Product Design Work Simulation and Technology Consulting Work Simulation