The marketing battle of the ages. Numbers verse creative. Logic verse abstract. Every aspect of marketing requires these two variables. A consideration of math and art. Is the creative delivering the right message, imagery, and tone at the right time, to the right people? If not, what is broken? How can you know? Numbers don’t lie. This creative was made by the best. The imagery resonates with me. The application of these variables is the balance.
The complexities of digital marketing are challenging for many businesses. Everyone needs it, few understand the applications. Art Vs. Math wants to help you develop a strategy, create an understanding of your objectives and opportunities, and help you find the right digital marketing methods to execute to reach your goals.