AuthentiCx unleashes an entirely new use case for companies' call recordings and chat data, providing an alternative to traditional customer surveys as a source of customer insights. We leverage our clients’ existing customer interaction data to dive deeper into who their customers are, what they care about and how effectively their needs are being met. AuthentiCx then tells data-based stories that inspire revenue strategy, improve profitability, and create more effective marketing campaigns. We leverage these insights and serve them up to our clients’ sales, marketing, and UX teams. Insights are mined consistently throughout an engagement to ensure shifts in the customer base and customer sentiment are identified and responded to effectively.