Costello is a sales navigation platform that helps sales teams close more deals.


Costello helps you be great in the sales moments that matter. Instead of saying “I’ll do better next time,” have the right conversation on the call the first time around. Costello helps sales reps navigate key conversations in the moment and capture critical deal information to keep deals on track, gives managers visibility into the quality of every deal so they can proactively help reps win, and gives VPs insights into win/loss drivers so they can quickly adapt their sales strategy all while integrating with the solutions you already use like CRM.

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Costello News


Forget Austin or Toronto, Indianapolis Has What It Takes to Win HQ2

Xconomy digs into the factors that make Indianapolis a prime candidate for Amazon HQ2. With talent, space, government incentives and more, Indy has what Amazon is looking for. Read what Costello CEO Frank Dale and KSM Location Advisors CEO Tim Cook have to say about the HQ2 possibility. Read the full story here.

Costello Closing Deals

Frank Dale and Rod Feuer, co-founders of Costello, joined Gerry Dick on Inside INdiana business last week. They talked about the company’s launch and how its software helps sales teams be more effective. Read the full story here.

Indy software firm plans downtown expansion, 65 jobs

A fledgling Indianapolis-based software company co-founded by the former CEO of Compendium Software is planning a downtown expansion that is expected to create 65 jobs over the next four years, the firm announced Thursday. Costello Inc., which sells deal-management software for sales teams, said it plans to begin expanding its space in the Union 525

Startup co-founder Rod Feuer always knew he would come back home to Indianapolis

Before co-founding sales deal management startup Costello in Indianapolis, Rod Feuer worked in Chicago and New York City at a top consulting company, a major financial institution, and a private equity firm. In 2010, he started on a more entrepreneurial path that included leadership roles at advertising and marketing tech scale-ups in the Big Apple.

Union 525 is Indy’s newest rallying point for tech growth and talent

Located six blocks south of Monument Circle and nestled next to Rolls-Royce’s downtown campus, Union 525 opened its doors at the end of 2016 as the new home to a variety of tech startups and emerging scale-ups. A number of educational institutions that support the future and continued development of the tech sector in Central

Hoosier Sales Pros powered by AA-ISP helps Indy tech community grow more, better deals

Imagine this scenario. You’re sitting at your desk at the tech startup you joined last month. You are a sales professional and are leading a new crop of eager sales talent. Your team is meeting their goals, but you’re looking for the next big thing to do to increase the capabilities of your team. Where

VC Report: Q3 2017 investments in Indiana technology companies

The third quarter of 2017 brought more activity and a much larger overall investment in Indiana tech companies than the previous two quarters. Below is a list of public investments and acquisitions involving Indiana technology companies that occurred in the third quarter of 2017. Archway Technology Partners LLC, an investment management software company based in

Costello’s A.I.-Driven Software Aims to Improve Sales Rep Performance

Artificial intelligence technologies are evolving at a rapid pace, remaking everything from vehicles to video games. An Indianapolis startup called Costello, armed with $1 million in investment capital, is launching this month to bring A.I. to deal management software, which the company says will help to better prepare sales reps while also offering managers increased visibility

Costello solves pain points for sales teams that are ‘used to the abuse’

Companies will spend $12 billion this year on technology that is supposed to accelerate sales and increase revenue. However, less than 60% of sales reps will hit their quotas, and the average sales team will deliver only 82% of the company revenue plan. (CSO Insights) According to Frank Dale, co-founder and CEO of a new