Sigstr helps marketers push content and campaigns to employee email signatures, driving brand consistency and real marketing results.


Simple management for employee email signatures. Ensure a consistently branded Email Signature for employees and unlock a powerful marketing channel via Sigstr Campaign banners.

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Sigstr News


G2 Crowd releases top B2B companies in Indianapolis for 2018

Collecting more than 300,000 user reviews of experiences with software products, G2 Crowd knows what it takes to be a top company in B2B tech. Recently, G2 Crowd released a report detailing the state of B2B technology in Indianapolis, capturing information on Indy as a community and how tech fits into it. The report covers

10 Most Viewed Stories of 2017

2017 was full of exciting topics to write about, as proved by our Biggest Tech Trends and Announcements of 2017 list. This year, we published 245 stories written by us and the community of techies, entrepreneurs, marketers, CEOs, venture capitalists, and more. Of all the stories we shared, which ones got the most attention? Below

Marketing from the ground up at fast-growing startup Sigstr

This is the first post in a three-part series on marketing at tech startups and scale-ups. (Tags: Tech Marketing Series) When should marketers be hired to join fast-growing startup companies? How do you build marketing teams when the company is less than 25 employees? What are the biggest priorities for marketers who are pulled in multiple

VC Report: Q3 2017 investments in Indiana technology companies

The third quarter of 2017 brought more activity and a much larger overall investment in Indiana tech companies than the previous two quarters. Below is a list of public investments and acquisitions involving Indiana technology companies that occurred in the third quarter of 2017. Archway Technology Partners LLC, an investment management software company based in

Winners’ Circle introduction spurs out-of-state capital investment in Sigstr

While access to angel and seed-level capital resources for tech startups in Indiana has improved significantly over the past five years, securing additional funding for those same companies as they scale up continues to be a challenge. There is a handful of venture capital firms in Indiana that can help these companies take the next

Sigstr raises $5 million in venture capital from big names

Marketing-tech company Sigstr Inc. announced Tuesday that it raised $5 million from local and national investors, the second-largest venture capital haul in Indiana this year. The 3-year-old Indianapolis-based firm sells software that enables companies to leverage employee emails for subtle marketing. It has roughly 30 employees and more than 300 clients, including California Closets, Terminus

Assure Success creates community for SaaS-based customer success in Indiana

If you’ve looked at our Job Board lately, you’ve likely noticed the increase of customer success roles in Indiana tech companies. You likely have customer success managers who represent your company, regardless of the position or title they might possess. Think about every software-as-a-service application you or your company purchased in the last few months.

Abby Dorsett Xpat Profile

Welcoming back Abby Dorsett, Hoosier native attracted home to Indianapolis’ tech scene

After graduating in 2010 from Butler University, Abby Dorsett —originally a Terre Haute native ― left Indianapolis to start her career in Chicago, Illinois. Flourishing in jobs at Groupon, Locallife, and LinkedIn, Abby loved the Windy City, but she always knew that she would come back to Indianapolis one day. “Ultimately, I knew I would

How an NBA team used email signatures to hold onto a sponsor

Basketball team the Indiana Pacers put a clickable banner in employees’ email signature lines, a strategy that helped convince supermarket chain Kroger to renew its opening night support by providing concrete results that underscored the value of its sponsorship. While email is most commonly utilized for providing information, sending promotional offers or conducting transactions, it

Sigstr Launches Account-Based Marketing for Employee Email

Sigstr, a cloud platform for employee email personalization, announced today the launch of its new Account-Based Marketing (ABM) functionality. For the first time, marketers can tap into employee emails to deliver 1:1 targeted content to specific accounts, industries and regions. Using Sigstr Campaigns, the new ABM functionality allows customers to assign an email signature campaign to

Sigstr Aims to Unlock the Marketing Potential of E-mail Signatures

Bryan Wade, the new CEO of Indianapolis-based startup Sigstr, says e-mail is the next great marketing frontier. This insight comes after having spent more than a decade as a digital marketer, including a stint serving as the chief product officer for Salesforce Marketing Cloud just before taking the reins at Sigstr. The average business, he

Sigstr signs ex-Salesforce executive as CEO

A former executive is assuming the top job at Sigstr Inc., the Indianapolis-based email-marketing company announced Tuesday. Bryan Wade, who spent more than a decade at ExactTarget and Salesforce in Indianapolis, is set to become CEO of Sigstr on April 10. His last day at Salesforce was Feb. 28. Sigstr co-founder and CEO Dan

Amazon outage affects local software buyers, sellers

A massive outage of the popular Amazon Web Services on Tuesday caused business disruptions for several Indianapolis firms that buy and sell software—and it prompted at least one local school to cancel online classes. AWS, a goliath Amazon-run platform in the cloud-services industry, hosts data and applications used by companies, not-for-profits and other institutions the world over.

Email signature marketer Sigstr develops tool for employee engagement

Indianapolis email signature marketing firm Sigstr came on the scene in 2015 with a clever idea. Its software allows a company to append a clickable call-to-action at the end of an employees’ email signature, promoting company initiatives such as an upcoming event, new digital resource or service offering. Given that each employee sends roughly 10,000 emails

9 SaaS Solutions You Didn’t Know You Needed for 2017

The software-as-a-service market is currently worth a whopping $4.7 billion, according to Gartner, with no signs of slowing. With SaaS growing as much as 20 percent year over year, new solutions are launched every day. So, how can your small business capitalize on software innovations to make more money in 2017? Below are 10 SaaS

Dave Duke has a thing for making customers happy

Dave Duke, Vice President of Customer Success for Sigstr, is thankful for his family, for his career in tech, and to be a part of the tech community in Indianapolis — especially since it all could have turned out very differently. From 2002-2004 as a recent Indiana University graduate with a degree in sports marketing,

Sigstr introduces new Dynamic Campaigns product for employee engagement

Indianapolis-based email signature marketing company Sigstr is capitalizing on the amount of emails employees send – roughly 1 million by every 100 employees –  to create a unique employee engagement opportunity. The company has launched its new Dynamic Campaigns product that offers an internal communication channel with the click of every “compose” button. Think about the

Sigstr’s simplified genius is ready for 10x growth

When I first wrote about Sigstr in August I was gobsmacked by its simplified genius. Sigstr is a centralized software-as-a-service platform that helps marketers push content and campaigns to employee email signatures, driving brand consistency and real marketing results with analytics. Why has it taken so long for someone to come up with this idea?