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Apr 3

Book Club with author, Mindy Weinstein, PhD

Hosted by The Startup Ladies

Event Details

Wednesday, April 3, 2024
12:00 PM - 1:00 PM

Event Description

BOOK DISCUSSION: "The power of scarcity, leveraging urgency & demand to influence customer decisions"

Dr. Weinstein's presentation will build on the keynote presentation that she gave at The Startup Ladies #InvestInWomenFounders Summit in November 2023. She will focus on content from her new book, "The power of scarcity, leveraging urgency & demand to influence customer decisions." This is a topic close to the heart of anyone responsible for generating revenue. She is looking forward to speaking and meeting with business owners, leaders, and faculty from business schools.

Scarcity, is a powerful, yet often misunderstood principle. Much of its research is buried in academic journals, typically emphasizing economics over psychology. The Power of Scarcity (McGraw 2022) bridges that gap. With expertise in marketing and psychology, Weinstein reveals scarcity's psychological underpinnings, its deep influence on decisions and its ethical application. A blend of academic and practical insights, this book is a beacon for marketers seeking to harness scarcity's power.

Noon - Welcome
12:05 - Presentation with Q&A
1:00 pm - Wrap up!

- Founders
- Marketers
- Marketing Interns

Keynote Speaker Bio
Mindy Weinstein, PhD, is a leading expert in marketing psychology. Founder of the firm Market MindShift, she has taught thousands of professionals from organizations of all sizes, including Facebook, The Weather Channel, and World Fuel Services.Mindy is the author of the #1-new release, "The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions" (McGraw Hill 2022). She now speaks across the world on how to apply scarcity to increase sales, customer retention and overall revenue. Her message has been dispelling the myths behind scarcity and helping businesses think differently about their positions within the marketplace.

Mindy earned a PhD in general psychology with an emphasis in technology from Grand Canyon University and an M.B.A from the W.P. Carey School of Business at Arizona State University. She has published new and groundbreaking research on the principle of scarcity.

Mindy is a program leader for The Wharton School at the University of Pennsylvania and Columbia Business School. She is regularly interviewed as an expert for The Washington Post and other media channels, such as PIX 11 News, Yahoo News, NASDAQ, NBC, ABC and more.

Dr. Weinstein’s Social Handles:
- Wedbsite:
- X:
- Instagram:

This event is open to the public. Members may attend this event at no additional cost. Guests may purchase tickets. The cost to purchase this event for non-members is $25.

*Tickets are non-refundable.

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