12:00 PM - 1:00 PM
Oftentimes, marketers are prioritizing quantitative engagement metrics like traffic, downloads, and impressions. And don't get us wrong... these metrics are important.
Qualitative metrics, like who is in your audience, what they're listening to, and how they're engaging, allow you to understand your audience on a deeper level.
In this session, we will show you how to use Casted to:
✅ Identify who is in your audience
✅ Learn what is resonating with your audience
✅ Understand how amplification is driving engagement
✅ Strategically recommend content across channels and audiences