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Emotional Design Psychology (2022 Winter)

Hosted by Dr. Brian Cugelman

Event Details

Thursday, March 10, 2022
1:00 AM - Thursday, March 24, 2022
2:30 PM

Event Description

In 3-weeks, you'll learn how to apply human-centered design strategies based on the psychology and neuroscience of user emotion, cognition, and behavior.

Through a combination of modules and hands-on exercises, participants deepen their understanding of what emotions are and how they operate while building emotionally intelligent technologies and campaigns.

The modules cover essential lessons in user cognition and emotion science, with practical lessons on crafting motivating communications, handling stress, managing users' willpower, and using emotional design to boost engagement, conversions, and loyalty.

This class will teach you to translate emotional insights into digital strategy, campaigns, and creative content.