One Founder. One Idea. Build in Real Time with Ansley Fender, CEO of tbd

Event Description

This is not your average Startup Study Hall.

 

For this special session, one woman founder will receive a rare opportunity: a free, live product development strategy session with Ansley Fender, CEO of tbd., a software development agency that partners with founders to build custom tech products using low-code tools like Bubble.

 

Ansley will act as your product strategist, UX designer, and development guide—all in real time. Together, you’ll:

 

✅ Map out how your users move through your software (UX flow mapping)

✅ Ideate key features and functionality

✅ Work through product logic with strategic “what if” and “then what happens” questions

✅ Identify potential friction points and opportunities to delight your users

✅ Explore what it would take to build your MVP (Minimum Viable Product)

✅ Get actionable insight on using low-code tools to reduce cost and increase speed

 

The result?

One founder will walk away with a clear, customized product roadmap—the same kind of session that would normally cost thousands of dollars. You’ll leave with deep clarity about your product, your user journey, and your next steps toward building and scaling software.

 

What YOU will learn:

Even if you’re not the featured founder, you’ll get a front-row seat to watch how real product development decisions get made.

 

• How to structure early-stage software ideas
• The fundamentals of UX flow mapping
• Why low-code platforms like Bubble are a game changer for early-stage founders
• How to scope and prioritize features for an MVP
• What questions to ask yourself before talking to a developer
• How to work through a product idea from multiple angles—strategic, technical, and user-focused
• Want to be the featured founder?
• We’re looking for a woman founder with:
• A clearly defined software idea (or a feature to add to an existing product)
• An understanding of your target market and user
• A willingness to think out loud and workshop your idea live with Ansley

 

Apply to win

To apply, email Info@TheStartupLadies.org with a short description of your product idea, user base, and why we should pick you. Applications due by Wednesday, July 16 at 11: 59 pm ET.

 

Whether you’re dreaming up your first tech product or refining something you’ve already launched, this is a rare chance to see how great software starts—up close, founder-first, and led by a woman who’s built plenty of products from scratch.

 

Who should attend?

Founders, investors, small businesses, non-profit leaders, solopreneurs

 

Diversity & Inclusion

We believe that diversity and inclusivity makes our startup culture more fun, experienced, and intellectually stimulating. Anyone (including men) are invited to participate in ALL Startup Ladies educational programming, events, and membership.

The Startup Ladies strive to uphold the highest ethical standards of inclusiveness and respect. In the event of a violation of these standards, we reserve the right to terminate your membership or ask you to leave an event.

 

Tickets

Members may attend Startup Study Halls at no additional fee. The public may purchase individual tickets to Startup Study Hall at $25.

*Tickets are non-refundable.

Admission

$25