Startup Study Hall

Event Description

Customer Development 101
Every Friday, Kristen Cooper, CEO and Founder of The Startup Ladies hosts office hours with members and the public. 97% of her conversations are the same with first-time founders. They've rushed ahead to do something glamorous and skipped two very important steps that will significantly reduce the risk of failing.

In this Startup Study Hall attendees will learn how to complete the first two steps in customer development:

1 - Survey prospective customers

2 - Interview prospective customers

If you know what to ask, and how to as for it, you can validate and invalidate the assumptions you have about your product or service while collecting the necessary data to take version one of your concept to market. Most founders make early decisions based on instinct and guess work and fail at building a strong foundation for success. This training will provide you with the tools to understand if there is a market that wants, needs, and is willing to pay for your product or service. This process will help you identify your very first paying customers.

$10-25