#FailFest14 coming to Fishers November 19th, get your discount code!

When talking with your friends or attending business conferences, you routinely hear inspirational stories of success. You hear how businesses get off the ground, make their first sale, and go on to great success. But what you don’t often hear are the stories of desperation, isolation and outright failure! We’d like to invite you to […]

Tips For Fast and Painless Customer Onboarding

It is often said that once the deal is closed, the work begins. Nowhere is this truer than in technology, where new clients must first learn how to use the product before they can reap the benefits. Add into this the notoriously tech-adverse healthcare industry, and you have a puzzle for the onboarding ages. At […]

Public-private tech partnerships and more talent needed to fight cyber crime

Team members from Rook Security recently attended Cyber Resilience: A Cyber Security Summit, presented by the Indianapolis Department of Homeland Security. The event focused on promoting collaboration and sharing of information among government agencies and businesses. It was an excellent way to bring together people from the public sector and the private sector to talk […]

A journey across the country and back home to Indy

There’s been a lot of buzz surrounding Indianapolis consumer services company Angie’s List lately. Kalpesh (Kal) Unune came to Indy for the source of the buzz. As an internal consultant on the Angie’s List team, Kal works on business improvement via process, technology and people. The role at Angie’s List was a key factor in […]

5 easy steps to become a unicorn and other highlights from Midwest UX design conference

As a first-timer to the Midwest UX design conference, I was blown away as I sat in my first session led by Jared Spool. His passionate presentation was an explanation of all of the skills a designer needs to master in order to go from a junior designer to the most elite, all-encompassing level of […]

New health IT data architecture improves doctor-patient experience

I am delighted to be speaking today at the National Medical Group Management Association (MGMA) Conference in Las Vegas. The topic of my presentation at the conference is “Consolidated CDA & Meaningful Use,” which are hot-button issues among physicians nationwide due to stringent, though well-meaning new regulations. What is Meaningful Use? Meaningful Use (MU) embodies government regulations […]

The UX Economy: Why biz landscapes are upside down (and what you can do about it)

The term “UX” has been floating around the tech world for years, but it still dumbfounds many business owners. What is UX and why should I care? A few years ago, many business owners laughed in the face of UX design. Some called it a fad. Others claimed it had no effect on the bottom […]

Roger Deetz is in Indy for the job, but also friends and food

Originally from DeKalb County in northeastern Indiana, Roger Deetz is a software architect on the Angie’s List development team revolutionizing the way people hire service providers. All that data gathered over 20 years in the business is being turned into products, and Roger’s team is building them. After graduating from IU Bloomington, Roger moved to […]