Articles by Community Contributor

At some point, every sales manager is confronted with a team or rep who isn’t performing well. To get to the root of the problem, managers often spend time shadowing reps and listening in on calls. They believe there is a training issue or that they will uncover a reason to cut the rep loose. […]

Our town. Our news. Our businesses. Our stories in our own words. The crossroads of America is now the birthplace of the online crossroads of small business and the local community: the Fight for Small Initiative. Designed to bridge the gap between small businesses and the Web — the online Main Street — the Fight for Small […]

From Pennsylvania Amish country to Upland, Indiana to Florida to Turkey to Indianapolis (and lots of places in between), Austin Stoltzfus developed a love for computer science, stories (and the people who tell them) and true entrepreneurial spirit. After he graduated from Taylor University in 2013 with a  degree in Computer Science – New Media/Systems, […]

As a new business with a small team, startups often face the conflict of too many competing priorities. Producing sales collateral, managing campaigns, updating the website, tweeting, pinning, and “liking” vie for our limited time and attention. This endless list of “what else can we do?” often leaves startup marketing teams running in circles. Startup […]

The three managing partners of DoubleMap met at Indiana University in Bloomington, where the idea for a bus tracking application sprang from a desire to stay in bed as long as possible while still making it to class on time. Ilya Rekhter and Eric Jiang joined Tech Thursday attendees last night to tell the story […]

Although I work in customer service and marketing, I’m also a social justice activist. That’s probably why the word “fight” drew me to the #FightForSmall launch party. That’s not an understatement. Hoosier businesses have a fight on our hands. In an evolve-or-die world, 53 percent of Hoosier small businesses do not even have a website. […]

I have seen many people squirm when facing the daunting task of creating sales messages for complex or intangible products and services. Many marketers mistakenly believe it is easier to develop winning messages for a commodity. However, it’s just as easy to script a three minute conversation around a complex sale because the objective is […]

The annual Mira Awards Silent Auction benefiting the TechPoint Foundation for Youth is coming to the 2014 Mira Awards Gala! We're putting the finishing touches on the incredible evening, but before you arrive at the JW Marriott on Saturday, be sure you've registered to bid on items in the Silent Auction. You can even bid […]