Douglas and Sena Hineline are back home again in Indiana – all the way from San Francisco

Douglas and Sena Hineline are both Indiana natives, “Hoosiers by birth.” Douglas grew up in Indianapolis and went to North Central. Sena grew up in Brown County and attended Butler University. The two met while working for the Indianapolis Star, Douglas in marketing and Sena in sales. San Francisco’s booming tech scene and job opportunities […]

hc1.com partnership with Beckman Coulter reminds me of how Silicon Valley got started

Those of you who know me know that while I love a new tech story, I also love a good history. Here is a local story that combines the two. The new tech story: While meeting with Brad Bostic, CEO of hc1.com, I learned that hc1 had formed a recent partnership with Beckman Coulter. hc1 […]

Sales team struggling? How to get to the root of the (real) problem

At some point, every sales manager is confronted with a team or rep who isn’t performing well. To get to the root of the problem, managers often spend time shadowing reps and listening in on calls. They believe there is a training issue or that they will uncover a reason to cut the rep loose. […]

Growing #fightforsmall initiative takes shape with conversation-centric blogging platform, Kickstarter campaign

Our town. Our news. Our businesses. Our stories in our own words. The crossroads of America is now the birthplace of the online crossroads of small business and the local community: the Fight for Small Initiative. Designed to bridge the gap between small businesses and the Web — the online Main Street — the Fight for Small […]

By way of IndyXmas, Austin Stoltzfus joins the ExactTarget team as a UX developer

From Pennsylvania Amish country to Upland, Indiana to Florida to Turkey to Indianapolis (and lots of places in between), Austin Stoltzfus developed a love for computer science, stories (and the people who tell them) and true entrepreneurial spirit. After he graduated from Taylor University in 2013 with a  degree in Computer Science – New Media/Systems, […]

Agile Marketing for Startups: How to Get Started

As a new business with a small team, startups often face the conflict of too many competing priorities. Producing sales collateral, managing campaigns, updating the website, tweeting, pinning, and “liking” vie for our limited time and attention. This endless list of “what else can we do?” often leaves startup marketing teams running in circles. Startup […]

Double Mira winner DoubleMap presents transit technology to Tech Thursday crowd

The three managing partners of DoubleMap met at Indiana University in Bloomington, where the idea for a bus tracking application sprang from a desire to stay in bed as long as possible while still making it to class on time. Ilya Rekhter and Eric Jiang joined Tech Thursday attendees last night to tell the story […]

#FightForSmall launching Hoosier small-business revolution

Although I work in customer service and marketing, I’m also a social justice activist. That’s probably why the word “fight” drew me to the #FightForSmall launch party. That’s not an understatement. Hoosier businesses have a fight on our hands. In an evolve-or-die world, 53 percent of Hoosier small businesses do not even have a website. […]