Articles by Community Contributor

I have seen many people squirm when facing the daunting task of creating sales messages for complex or intangible products and services. Many marketers mistakenly believe it is easier to develop winning messages for a commodity. However, it’s just as easy to script a three minute conversation around a complex sale because the objective is […]

The annual Mira Awards Silent Auction benefiting the TechPoint Foundation for Youth is coming to the 2014 Mira Awards Gala! We're putting the finishing touches on the incredible evening, but before you arrive at the JW Marriott on Saturday, be sure you've registered to bid on items in the Silent Auction. You can even bid […]

Whether you are a young, growing company, or an established organization, if your solution has the ability to target a large range of industries it can be tough to know where to start. Building a lead generation campaign when you don’t know to whom you are selling takes some ingenuity, but it can be done. […]

As Orr Fellows, my wife Carrie and I both had amazing experiences in and around entrepreneurship at the start of our careers. Those experiences led to me co-founding my own software startup before taking the helm here at TechPoint.   Of course, my wife and boys were the very best things to happen to me […]

Last Friday, TechPoint released the Technology Workforce Report: Employment Trends and the Demand for Computer-Related Talent in Central Indiana, the results of a study funded by the Lilly Endowment and Katz, Sapper & Miller. The report proved what many area businesses have long suspected: the tech job market has grown much faster than others in […]

Marketers talk a lot about how data drives strategic decision-making, but what does that mean and how can you apply data analysis to campaign strategy?  We recently released an infographic on best practices when prospecting to healthcare IT companies. In order to glean these best practices, we looked at actual data across approximately 350,000 call […]

What if I told you where we work directly affects how well we work? Studies show that people are 16% more productive and 24% more satisfied with their jobs while working in a suitable environment. And, for startups and small businesses, even the slightest increase in productivity is paramount. Historically, entrepreneurs begin the uphill climb […]

This post is a **LIVE blog ** that is being updated in close to real time with the Listening Session featuring Indiana Fifth District Congresswoman Susan W. Brooks and staff from Indiana Seventh District Congressman Andre Carson's office at Launch Fishers. Attributions are not direct quotes but paraphrased chronicling of the discussion as it happens. […]