How to Build a Better Prospecting List
Whether you are a young, growing company, or an established organization, if your solution has the ability to target a large range of industries it can be tough to know where to start. Building a lead generation campaign when you don’t know to whom you are selling takes some ingenuity, but it can be done. […]
Lemonade Day is helping address the need for talent and jobs
As Orr Fellows, my wife Carrie and I both had amazing experiences in and around entrepreneurship at the start of our careers. Those experiences led to me co-founding my own software startup before taking the helm here at TechPoint. Of course, my wife and boys were the very best things to happen to me […]
5 Reasons You Should Care About TechPoint’s Workforce Report
Last Friday, TechPoint released the Technology Workforce Report: Employment Trends and the Demand for Computer-Related Talent in Central Indiana, the results of a study funded by the Lilly Endowment and Katz, Sapper & Miller. The report proved what many area businesses have long suspected: the tech job market has grown much faster than others in […]
Data-Driven Marketing: What does that really mean?
Marketers talk a lot about how data drives strategic decision-making, but what does that mean and how can you apply data analysis to campaign strategy? We recently released an infographic on best practices when prospecting to healthcare IT companies. In order to glean these best practices, we looked at actual data across approximately 350,000 call […]
3 Ways Coworking Works
What if I told you where we work directly affects how well we work? Studies show that people are 16% more productive and 24% more satisfied with their jobs while working in a suitable environment. And, for startups and small businesses, even the slightest increase in productivity is paramount. Historically, entrepreneurs begin the uphill climb […]
Listening Session with Congresswoman Susan Brooks ** LIVE Blog ** from Launch Fishers
This post is a **LIVE blog ** that is being updated in close to real time with the Listening Session featuring Indiana Fifth District Congresswoman Susan W. Brooks and staff from Indiana Seventh District Congressman Andre Carson's office at Launch Fishers. Attributions are not direct quotes but paraphrased chronicling of the discussion as it happens. […]
“In God We Trust. Everyone Else Must Bring Data.”
The first-ever Indy Big Data Conference last Tuesday celebrated Edward Deming's idea "In God we trust. Everyone else must bring data." And bring data they did. 478 speakers, attendees and sponsors gathered at the JW Marriott for the conference, the first of its kind, hosted by ST Logics and its new spinoff big data company […]
Seven Factors of Successful Lead Generation Campaigns
I often am asked, “What makes a lead generation campaign successful?” After running hundreds of campaigns across various industries, I’ve learned that while each campaign is unique, there are seven factors that contribute to the success of a lead generation campaign. 1. Data Set. The quality of the data sets the tone for the entire […]
