Articles by Community Contributor

Getting customers to your landing page is only half the battle. Once they click, guests need to be delivered to a landing page optimized to convert these new visitors, and then cultivate a lasting and positive relationship with your brand. The good news is that most top performing landing pages are strategically simple with a […]

No matter what the niche, every tech company needs a skilled and ready tech workforce. That includes engineers and software developers, but in South Central Indiana, it also includes technical labor. Metal Technologies, Inc., a Bloomfield-based production machine shop, is a perfect example.  This Greene County wonder has experienced what Human Resources Director, Kirbie Moore, […]

College Mentors for Kids will honor David Becker, Chairman & CEO, First Internet Bancorp, at the 2015 Inspire Awards with the Lifetime Achievement Award in Mentoring. Becker has been extremely influential in the Indianapolis business community and has served as a mentor to numerous entrepreneurs. Kyle Salyers, one of Becker’s many mentees, stated, “At every […]

A new legislative session has begun at the Indiana Statehouse. While TechPoint is a private, non-partisan non-profit that is not a lobbying organization, decisions made at the Statehouse can impact our tech community so we do make efforts to inform legislators with data like that from the Tech Workforce Report and about tech policy that […]

“I like to think I’ve lost my southern accent over the years. My friends in Arkansas and Texas think I’m a Yankee now.” Robin Fleming, Teradata Marketing Applications VP of Quality Management and Security, has not lost her southern accent. Despite moving to Indianapolis to work for Teradata Applications in 2011, her Arkansas (where she […]

At first, a new business venture builds from within, managing all the aspects of a small organization on its own. As a start-up grows and matures, it begins to focus energy and brain power on a strategy to maintain and support its core business, making distinctions between certain organizational functions that are integral to that […]

How appropriate. While here in London on business, I find myself sitting at a Starbucks staring out the window at a very old Windsor Castle as I write this blog. It’s fitting that I’m at Starbucks given that my blog is about the customer experience. Love them or not, Starbucks epitomizes a great customer experience. Why? Because they cater […]

Many smart and forward-thinking companies, particularly small and medium-size businesses (SMBs), are conducting a technology checkup at the beginning of the New Year as a means to increase their productivity and competitiveness in 2015. They compare the technologies they currently use with those that are proving more successful in their industries. Then, they determine what […]