Articles by Joshua Hall

As the celebrated management thinker Peter Drucker says, “You manage what you measure.” Drucker means that you can’t know whether or not you are successful unless success is defined and tracked. Imagine a CEO explaining to her stakeholders that tracking sales or customer satisfaction is kind of hard and messy, so she’s just going to […]

This summer, digital advertising agency Statwax, a startup that grew out of top marketing firm BLASTmedia, was named one of the “Top 10 Fastest Growing Google Solution Providers” in the U.S. by tech-professional media site The Silicon Review. Statwax was the only company based in Indiana to make the list, and one of the youngest […]

I parked on the street and walked into the Center for the Performing Arts building in Carmel, Ind., which isn’t what I was expecting when I set out to interview a couple of high-tech software executives. But when the elevator doors opened at the top floor, I was definitely in the right place — if […]

Companies will spend $12 billion this year on technology that is supposed to accelerate sales and increase revenue. However, less than 60% of sales reps will hit their quotas, and the average sales team will deliver only 82% of the company revenue plan. (CSO Insights) According to Frank Dale, co-founder and CEO of a new […]

SmarterHQ lives in a market that is growing faster than anything we’ve seen recently in economic terms. We’re talking smartphone adoption fast (but faster1), with triple-digit spending growth over the next three years in marketing analytics — quantitative data about customer behavior and marketplace activities. Beyond just capturing the data, SmarterHQ’s intelligent behavioral marketing platform […]

Before the internet, marketing used to be a pretty straightforward discipline based on location. In fact, the popular real estate mantra of “location, location, location” applied to marketing as well — retailers built stores near populations who were interested in buying their products. Everything changed when the Internet came along, and the location-based approach gave […]

Tech jobs are hot. Tech sector growth is making headlines from coast to coast and Indianapolis is home to some of the fastest tech jobs growth in the nation, which is great. This exciting growth, however, is not limited to software developers and other highly technical roles. It’s not just for those companies we easily […]

Business leaders encounter a variety of challenges, but ask about the biggest pain points they face today and it’s a good bet you’ll get an earful about how difficult it is to hire and retain great employees. “If you think about how most job boards work today, they are pretty much all based on the […]