#IoTCivicHack brings industries ripe for IoT innovation to forefront
Can the Internet of Things (IoT) lead the future of Indiana’s economy? That’s the question that hundreds of technology experts will tackle next month at the 2017 IoT Civic Hackathon produced by AT&T’s Developer Program. Indiana has made it known that we are emerging as a tech hub (even The New York Times says so), […]
Scale-up company marketing from the inside out
Product, price, promotion and place have guided marketers for years. These “4Ps” may be relics of the traditional marketing age, but today’s successful scale-up companies are wisely including the most critical “P” of all — people. As tech marketers, we know our numbers. Inbound activity, stage conversion and renewal rates are top-of-mind. In this early […]
New software company improving primary care of children
In 2006, Peter Belamarich and colleagues published an article called, “Drowning in a Sea of Advice: Pediatricians and American Academy of Pediatrics Policy Statements,” in which they describe over 344 Clinical Practice Guidelines and Policies from the American Academy of Pediatrics (AAP), the world’s most authoritative source of clinical guidance for care of children. Since […]
Here’s How to Launch A New Product in 5 Days
When launching new tech products, it can be difficult to create the right solution to your customer’s problem on the first (or even fifth) attempt. The challenging part about the launch process is customers think they deeply understand their problems, but they don’t know, or can rarely articulate, what a good solution would be. Like […]
Focus on the User: Driving passion and innovation
In the beginning In the beginning, our foundation at MOBI was simple: focus on the user. Armed with a couple world-class developers, our best guess at market research, and a vision to transform the way companies manage connected devices, we moved fast. Looking back, it’s easy to see how this attitude towards the user ignited […]
