The marketing function changes as a startup grows into a scale-up company
In startups, marketing is most associated with one function: demand generation. After all, the early stages are the proving ground for getting the product in front of as many prospective users as possible. And for good reason: These at-bats are invaluable for collecting feedback, cementing product-market fit, and securing early revenue. Today’s tech marketer is […]
CloudOne is now ClearObject: Letter from the CEO
CloudOne, an Internet of Things (IoT) Systems Innovator, announced today that as part of a corporate rebranding initiative it will operate as ClearObject effective Feb. 1, 2017. This post was written by CEO John McDonald to share the journey of CloudOne to ClearObject. Letter from the CEO Seven years ago in a basement in the […]
Growing tech companies owned and led by women
One of the best ways to learn about how to build a tech company is to try and build one yourself. I tried that in 2012. I was looking for people who shared my values, interests and curiosities. I thought it would be fun to build a platform that would serendipitously introduce you to interesting […]
Why tech companies need venture capital
It’s not uncommon to read a national or local business publication and see another startup or scale-up tech company announce a recent fundraise. But why is venture capital important for tech companies to grow and break into the market? TechPoint President and CEO Mike Langellier knows a few things about tech funding. In January 2011 […]
NCAA develops game-changing enterprise software system
You’re familiar with the NCAA. National Collegiate Athletic Association tournaments in multiple sports are some of the most-watched television events every year, particularly the Men’s Final Four basketball championship in the spring. You may have even visited the Hall of Champions museum at White River State Park in Indianapolis next door to the NCAA national […]
