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ROLE OVERVIEW TechPoint is looking for a full-time Digital Marketing Specialist to execute the day-to-day management of our digital marketing efforts – including a wide variety of work in disciplines such as email campaign development and maintenance, social media posting, website content management, and target audience segmentation. This is an exciting opportunity for a self-starter to own tactical marketing execution as an individual contributor in a small, close-knit organization of under fifteen employees. The right individual for this role is motivated by deadline-oriented work, enjoys collaborating with multiple stakeholders across departments, and loves playing a crucial role in driving sales funnel development, generating brand awareness and increasing TechPoint program participation and engagement. This person will report to the Vice President of Engagement and Marketing and will collaborate with a seasonal summer intern.
RESPONSIBILITIES Campaign Execution & Content Management – ~55% of working hours Execute marketing campaigns and manage day-to-day digital content across key channels to drive program awareness, engagement, and participation. ● Plan and execute all marketing campaigns across a variety of channels, which may include web, search engine optimization (SEO)/search engine marketing (SEM), database marketing, email, research report development and promotion, event promotion, social media, and display advertising. ● Design, build and send our weekly email newsletter. ● Design, build, and maintain our social media presence. ● Update website page content to drive TechPoint initiatives and programming, ensure content is consistent with TechPoint’s brand positioning and target messaging. ● Collaborate with internal teams to lead the creation of campaign-specific landing pages to personalize the prospect experience and improve conversion. ● Coordinate with Engagement team to ensure necessary collateral exists for cohesive prospecting, onboarding, and cross-selling and upselling exists for all prospects and members. ● Collaborate with external partners to define and lead marketing and sales efforts (e.g., Salesforce development consultant, advertising agency that hosts website and builds custom pages, PR Specialists, and graphic designer). Marketing Funnel Direction & Audience Engagement – ~25% Direct new demand generation-oriented marketing efforts aimed at generating leads, nurturing prospects, and supporting audience-specific conversion funnels. ● Support marketing and sales funnel development by executing new targeted campaigns and learning from performance data. ● Direct the ideation and execution of creative digital strategies to grow audience engagement and program participation. Performance Analysis & Optimization – ~15% Track campaign performance and audience behavior to inform iterative improvements across channels. ● Measure and report on the performance of key digital marketing campaigns; assess progress against benchmarks in the marketing and sales funnel and adjust for improvement along the way. ● Identify trends and insights and optimize marketing spend and performance based on the insights. ● Plan, execute, and measure experiments and conversion tests. Tools, Technology & Team Collaboration – ~5% Support internal collaboration and evaluate tools to enhance marketing operations. ● Evaluate emerging marketing technology stack applications, as appropriate. ● Support TechPoint initiatives and other duties as they arise.
QUALIFICATIONS Required
Preferred
CORE COMPETENCIES ● You enjoy learning about what’s new in tech. ● You are mindful of brand strategy, and always thoughtful about how to experiment to best engage our varied target audiences (e.g., founders, funders, higher education institutions, students, and job seekers). ● You have the critical thinking, analytical and writing skills to turn data, messaging and insights into effective call-to-actions and conversion funnels for the target audience. ● You possess a positive approach to your work & high energy. ● You are detail-oriented, and motivated to deliver exceptional, on-time execution. ● You are able to work in a fast-paced environment, juggle multiple projects at once and can leverage a project management tool, such as Asana, to communicate with others. ● You are able to develop and execute campaigns to meet the big-picture goals and objectives. ● You are willing to jump in to get the job done and subscribe to the belief that there is no task too big or too small for you to tackle.
BENEFITS
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ROLE OVERVIEW TechPoint is looking for a full-time Digital Marketing Specialist to execute the day-to-day management of our digital marketing efforts – including a wide variety of work in disciplines such as email campaign development and maintenance, social media posting, website content management, and target audience segmentation. This is an exciting opportunity for a self-starter to own tactical marketing execution as an individual contributor in a small, close-knit organization of under fifteen employees. The right individual for this role is motivated by deadline-oriented work, enjoys collaborating with multiple stakeholders across departments, and loves playing a crucial role in driving sales funnel development, generating brand awareness and increasing TechPoint program participation and engagement. This person will report to the Vice President of Engagement and Marketing and will collaborate with a seasonal summer intern.
RESPONSIBILITIES Campaign Execution & Content Management – ~55% of working hours Execute marketing campaigns and manage day-to-day digital content across key channels to drive program awareness, engagement, and participation. ● Plan and execute all marketing campaigns across a variety of channels, which may include web, search engine optimization (SEO)/search engine marketing (SEM), database marketing, email, research report development and promotion, event promotion, social media, and display advertising. ● Design, build and send our weekly email newsletter. ● Design, build, and maintain our social media presence. ● Update website page content to drive TechPoint initiatives and programming, ensure content is consistent with TechPoint’s brand positioning and target messaging. ● Collaborate with internal teams to lead the creation of campaign-specific landing pages to personalize the prospect experience and improve conversion. ● Coordinate with Engagement team to ensure necessary collateral exists for cohesive prospecting, onboarding, and cross-selling and upselling exists for all prospects and members. ● Collaborate with external partners to define and lead marketing and sales efforts (e.g., Salesforce development consultant, advertising agency that hosts website and builds custom pages, PR Specialists, and graphic designer). Marketing Funnel Direction & Audience Engagement – ~25% Direct new demand generation-oriented marketing efforts aimed at generating leads, nurturing prospects, and supporting audience-specific conversion funnels. ● Support marketing and sales funnel development by executing new targeted campaigns and learning from performance data. ● Direct the ideation and execution of creative digital strategies to grow audience engagement and program participation. Performance Analysis & Optimization – ~15% Track campaign performance and audience behavior to inform iterative improvements across channels. ● Measure and report on the performance of key digital marketing campaigns; assess progress against benchmarks in the marketing and sales funnel and adjust for improvement along the way. ● Identify trends and insights and optimize marketing spend and performance based on the insights. ● Plan, execute, and measure experiments and conversion tests. Tools, Technology & Team Collaboration – ~5% Support internal collaboration and evaluate tools to enhance marketing operations. ● Evaluate emerging marketing technology stack applications, as appropriate. ● Support TechPoint initiatives and other duties as they arise.
QUALIFICATIONS Required
Preferred
CORE COMPETENCIES ● You enjoy learning about what’s new in tech. ● You are mindful of brand strategy, and always thoughtful about how to experiment to best engage our varied target audiences (e.g., founders, funders, higher education institutions, students, and job seekers). ● You have the critical thinking, analytical and writing skills to turn data, messaging and insights into effective call-to-actions and conversion funnels for the target audience. ● You possess a positive approach to your work & high energy. ● You are detail-oriented, and motivated to deliver exceptional, on-time execution. ● You are able to work in a fast-paced environment, juggle multiple projects at once and can leverage a project management tool, such as Asana, to communicate with others. ● You are able to develop and execute campaigns to meet the big-picture goals and objectives. ● You are willing to jump in to get the job done and subscribe to the belief that there is no task too big or too small for you to tackle.
BENEFITS
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