Cuttly is making on-demand lawn service the next big thing
Most lawn mowing and snow plowing companies aim for you to sign a yearlong contract committing you to their services. If you are only looking for a one time service, it can be difficult to find a willing company. It can take weeks to find someone who has an available time in between regular customers, […]
#MBO15 Digital Marketing Conference Preview: Content Matters
“The words you speak become the house you live in.“ – Hafiz Read any good books lately? If not, you might be missing out on one of the easiest ways to improve your chances at content marketing success. Most of us living through the technical revolution of the 21st century don’t think that it’s important to read […]
Indy mayor to be recognized for robotics passion, commitment to STEM education
TechPoint Foundation for Youth is pleased to announce that its board of directors has selected Gregory A. Ballard, Mayor of Indianapolis, as the 2015 Bridge Builder Award recipient. The award will be presented to Mayor Ballard during the Mira Awards gala at the JW Marriott on May 2. The Mira Awards is an annual program […]
8 Marketing and Technology Trends Disrupting Business in 2015
Every year presents new technology and future possibilities that are initially difficult to comprehend, specifically when it comes to consumer behavior. Looking back on it now, 2014 turned out to be the year of mobility, treating the consumer as an individual, sharing economy, and data security. This year, 2015 will be no different. From mobile commerce to […]
RFRA Culture war stifles emerging growth companies
Dear Tech Community – While RFRA legislation obviously requires lots of clarification that even legal scholars disagree about, what is clear is the impact it’s having on the brand of our state and on our tech community and companies. We’ve been working behind the scenes with a coalition of others to find a solution to […]
Tech Trend Setters from Indiana
How do you define a trendsetter? Is it someone who offers a unique product in the marketplace, a venture that no one else has been able to tackle or simply taking an idea off the white board and finally pushing it into reality? Tech trend setters can be any and all of the above — […]
High school senior launching foreign language education technology toy
Mikaela Gilbert is a senior at Noblesville High School and, at 18 years old, she’s already been bitten by the entrepreneur bug. She’s currently in the development phase of an education technology toy that is designed to teach basic vocabulary in a variety of foreign languages to children. Her project began with an old assignment […]
The KPIs You Need for Agile Startup Marketing
Staying agile means that you’re flexible enough as a company to change what isn’t working and scale up what is working. Other than development, no other department at a startup should be more agile than marketing. Many startups waste thousands of dollars a month on marketing channels and campaigns that produce little-to-no return on investment […]
