‘Fear of Missing Out’ drives marketers into Connections 2014 frenzy

Connections 2014 is the Oscar equivalent of digital marketing conference season. I had the privilege of experiencing ExactTarget’s Connections 2014 both firsthand at the keynote and expo on Tuesday, and from the confines of my office on Monument Circle. My first impression on keynote morning was twofold: 1) Are there really more than 10,000 marketers […]

My ExactTarget Connections 14 digital marketing conference experience: Orr Fellow Perspective

After working in email marketing through the Orr Fellowship for over a year and living in the Indianapolis area, I’ve come to hear about ExactTarget quite a bit. The company that was sold for $2.5 billion to Salesforce.com last year is arguably the most well known email service provider in the world. ExactTarget has continued […]

Angie Hicks and Mark Hill headline ‘startup rockstar’ entrepreneur boot camp lineup

Entrepreneur Bootcamp is just around the corner on Friday, October 10th and we can’t wait to see what happens when we get this rockstar lineup of entrepreneurs and startup experts in the same room. Attendees will not only learn from the stories told by our speakers, but share ideas with one another during the food […]

Tech business disasters are outages, not just acts-of-God

In the Midwest, we don’t have to worry about acts-of-God happening as frequently as our friends on the coasts do. But disasters affecting tech businesses don’t have to be natural disasters to be equally as devastating to the bottom line. September is National Disaster Preparedness month, so take a few moments to reassess and perhaps reinvigorate […]

ExactTarget Marketing Cloud puts customer on pedestal at Connections 14 digital marketing conference

ExactTarget Marketing Cloud’s Connections digital marketing conference gets bigger and better every year. So much bigger and better that the whole event had to be moved to the Indiana Convention Center this year for Connections 2014. Keynotes and entertainment from will.i.am, The Script, and Mindy Kaling, and 100+ breakout sessions were all kicked off with an opening […]