Community

The three managing partners of DoubleMap met at Indiana University in Bloomington, where the idea for a bus tracking application sprang from a desire to stay in bed as long as possible while still making it to class on time. Ilya Rekhter and Eric Jiang joined Tech Thursday attendees last night to tell the story […]

Although I work in customer service and marketing, I’m also a social justice activist. That’s probably why the word “fight” drew me to the #FightForSmall launch party. That’s not an understatement. Hoosier businesses have a fight on our hands. In an evolve-or-die world, 53 percent of Hoosier small businesses do not even have a website. […]

Exhibitor applications are due this Friday. Super early-bird tickets are on sale now. There’s a group for everything and everybody in Indianapolis. Even within the tech sector there are a handful of groups that specialize in different aspects of technology or tech business. When these groups come together to collaborate on something like Innovation Showcase, […]

I have seen many people squirm when facing the daunting task of creating sales messages for complex or intangible products and services. Many marketers mistakenly believe it is easier to develop winning messages for a commodity. However, it’s just as easy to script a three minute conversation around a complex sale because the objective is […]