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I have seen many people squirm when facing the daunting task of creating sales messages for complex or intangible products and services. Many marketers mistakenly believe it is easier to develop winning messages for a commodity. However, it’s just as easy to script a three minute conversation around a complex sale because the objective is […]

Bobby Schnabel, dean of the Indiana University School of Informatics and Computing, was honored with the Trailblazer in Technology Award during TechPoint’s 15th annual Mira Awards honoring the best of tech in Indiana. The award recognizes individuals whose vision and efforts in advancing technology have made a lasting and significant impact on Indiana. Since Bobby […]

Robert Kizer, president and CEO of Starfish Initiative, received the TechPoint Foundation for Youth Bridge Builder Award during the 15th annual TechPoint Mira Awards honoring the best of tech in Indiana. The Starfish Initiative, one of the most successful college access mentoring programs in the country, matches students with college-educated, volunteer adult mentors who help “walk” […]

Interactive Intelligence Group, Inc. (NASDAQ: ININ) accepted the Tech Company of the Year Award for the second year in a row during the 15th annual TechPoint Mira Awards honoring the best of tech in Indiana. Indianapolis-based Interactive Intelligence provides software and services that unify every aspect of a business’ interactions with its customers, which reduces […]