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I often am asked, “What makes a lead generation campaign successful?” After running hundreds of campaigns across various industries, I’ve learned that while each campaign is unique, there are seven factors that contribute to the success of a lead generation campaign. 1. Data Set. The quality of the data sets the tone for the entire […]

I’ve just put 7 years from experience helping students win jobs into a book entitled, Be Employed When You Graduate. In March, I’ll give a solo presentation at SXSWedu about the strategy outlined in my book. The concept is derived from the Digital Corps at Ball State University. The success of our Digital Corps students […]

Indianapolis-based Herff Jones' iPad app called StrataLogica — interactive maps, globes, atlases, and charts — has been named a finalist for the 2014 SXSW Interactive Awards in the educational resource category.   The SXSW Interactive Awards highlight the coolest projects from the Interactive community, including mobile and tablet apps, platforms, games, kiosks/installations, digital campaigns, websites […]

Indiana is home to world class tech companies big and small; companies that employ hardworking Hoosiers and remind the coasts that great technology can come from the middle ground. In the last five years alone, 12 tech companies have been acquired or gone public, creating $4.5 billion in market cap and thousands of new jobs. […]

The NFL and the New York and New Jersey Super Bowl Host Committee again took a page from the Indianapolis Host Committee and Raidious playbook from Super Bowl XLVI. The NY/NJ Committee created a Social Media Communications Center as a public service for the estimated 400,000 Super Bowl related visitors to the region. The Indianapolis […]