Innovation

Companies will spend $12 billion this year on technology that is supposed to accelerate sales and increase revenue. However, less than 60% of sales reps will hit their quotas, and the average sales team will deliver only 82% of the company revenue plan. (CSO Insights) According to Frank Dale, co-founder and CEO of a new […]

SmarterHQ lives in a market that is growing faster than anything we’ve seen recently in economic terms. We’re talking smartphone adoption fast (but faster1), with triple-digit spending growth over the next three years in marketing analytics — quantitative data about customer behavior and marketplace activities. Beyond just capturing the data, SmarterHQ’s intelligent behavioral marketing platform […]

Before the internet, marketing used to be a pretty straightforward discipline based on location. In fact, the popular real estate mantra of “location, location, location” applied to marketing as well — retailers built stores near populations who were interested in buying their products. Everything changed when the Internet came along, and the location-based approach gave […]

Tech jobs are hot. Tech sector growth is making headlines from coast to coast and Indianapolis is home to some of the fastest tech jobs growth in the nation, which is great. This exciting growth, however, is not limited to software developers and other highly technical roles. It’s not just for those companies we easily […]

If your university isn’t managing data processes online yet, you need to get on the bandwagon. Not only are most of your students and alumni online, but using an online data management tool (like a form builder) can save hours of time for your team. Higher education institutions across the nation use Formstack — a […]