Kronos and analytic.li simplify human capital management analytics
Return on investment (ROI) used to apply solely to profit and loss of an activity or project. But in today’s digital age, ROI is often discussed amongst areas that used to be hard to measure. For example, can you effectively measure how your talented staff directly impacts business performance? Maybe you’ve been in one of these […]
Torchlite Unveils Enhanced Torchlite Action™, New Destination for Marketing Teams
Marketers, like myself, know that accessing real-time data is one of the most critical resources we need to execute successful marketing campaigns. This often means logging into multiple websites, having 17 tabs open in your web browser window, and manually integrating the data together in spreadsheets and presentations. Thanks to Indy’s own Torchlite, that struggle ends […]
Emplify takes the guessing out of employee engagement
As the celebrated management thinker Peter Drucker says, “You manage what you measure.” Drucker means that you can’t know whether or not you are successful unless success is defined and tracked. Imagine a CEO explaining to her stakeholders that tracking sales or customer satisfaction is kind of hard and messy, so she’s just going to […]
Statwax brings transparency to digital advertising
This summer, digital advertising agency Statwax, a startup that grew out of top marketing firm BLASTmedia, was named one of the “Top 10 Fastest Growing Google Solution Providers” in the U.S. by tech-professional media site The Silicon Review. Statwax was the only company based in Indiana to make the list, and one of the youngest […]